Senior Demand Generation Manager

Databricks

While candidates in the listed locations are encouraged for this role, we are open to remote candidates in other locations.

The Senior Digital Media Manager is an individual contributor, reporting to the Director of Digital Marketing, on our fast-growing Global Digital Marketing team. You will lead our digital media go-to-market efforts across priority campaigns. You will partner with Field Marketing, Integrated Campaigns, Product Marketing, and Brand teams as you develop cross-channel media plans. Your responsibilities include market and audience research, media planning, and optimizing the digital customer journey.

The impact you will have:

  • Develop cross-channel media recommendations for priority marketing campaigns that meet target outcomes
  • Conduct digital audience research to inform which media channels and tactics to lean into, to reach target personas in a meaningful way
  • Partner with Integrated Campaigns and Brand Creative teams to develop creative, content, and web experiences that follow media best practices and will engage customers throughout their journey
  • Partner with region team members to determine level of campaign support in each market for both global and local run programs
  • Improve the digital experience and maximize campaign outcomes by analyzing data and establish test plans to improve performance
  • Partner with Analytics team to establish measurement framework for digital media campaigns that map to the program goals

What we look for:

  • 7+ years experience in marketing, 4+ years experience in digital media planning
  • B2B marketing experience
  • Experience working with complex data sets (Tableau & Google Analytics experience) to make data-informed decisions and share thoughtful insights
  • Experience building media plans from the ground up with evolving requirements
  • Expert in digital channel strategy and targeting capabilities
  • Experienced in developing project plans to ensure campaign launch dates are met
  • Experience applying research to reach audiences: understanding their pain points and media habits - to inform media placements, ad formats, creative, offers, messaging, and web experiences
  • Industry and ABM digital strategy experience a plus

Benefits

  • Comprehensive health coverage including medical, dental, and vision
  • 401(k) Plan
  • Equity awards
  • Flexible time off
  • Paid parental leave
  • Family Planning
  • Gym reimbursement
  • Annual personal development fund
  • Work headphones reimbursement
  • Employee Assistance Program (EAP)
  • Business travel accident insurance

COVID-19 Vaccination Requirement

As a federal government contractor, Databricks requires new U.S. employees to be fully vaccinated against COVID-19. Proof of vaccination will be required as a condition of employment. Databricks will make reasonable accommodations based on medical conditions or religious grounds for qualified candidates in accordance with applicable law.

About Databricks

Databricks is the data and AI company. More than 7,000 organizations worldwide — including Comcast, Condé Nast, H&M, and over 40% of the Fortune 500 — rely on the Databricks Lakehouse Platform to unify their data, analytics and AI. Databricks is headquartered in San Francisco, with offices around the globe. Founded by the original creators of Apache Spark™, Delta Lake and MLflow, Databricks is on a mission to help data teams solve the world’s toughest problems. To learn more, follow Databricks on Twitter, LinkedIn and Facebook.

Our Commitment to Diversity and Inclusion

At Databricks, we are committed to fostering a diverse and inclusive culture where everyone can excel. We take great care to ensure that our hiring practices are inclusive and meet equal employment opportunity standards. Individuals looking for employment at Databricks are considered without regard to age, color, disability, ethnicity, family or marital status, gender identity or expression, language, national origin, physical and mental ability, political affiliation, race, religion, sexual orientation, socio-economic status, veteran status, and other protected characteristics.

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Confirmed a day ago. Posted 30+ days ago.

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