Publicis Media is one of the four solutions hubs of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40], alongside Publicis Communications, Publicis.Sapient and Publicis Healthcare. Led by Steve King, CEO, Publicis Media is powered by its five global brands, Starcom, Zenith, Spark Foundry, Blue449, and Performics, and supported by its digital-first, data-driven Global Practices which together deliver client value and business transformation. Publicis Media is committed to helping its clients navigate the modern media landscape and is present in more than 100 countries with over 17,500 employees worldwide.
The Performance Media Manager is responsible for leading the success of clients’ marketing channels, including Google Adwords, Yandex, Baidu, Facebook, IG, VK, Kakao, YouTube, Twitter, Snapchat and LinkedIn. The performance Specialist provides thought leadership on performance strategies and optimization; builds strong relationships and establishes clear lines of communication with clients, partners and internal staff members. The performance Specialist is analytical and uses problem-solving capabilities to assure flawless program execution to meet and exceed stated objectives.
Role Specific Responsibilities:
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- Building performance media campaigns (Adwords, FB, IG, Snapchat, Twitter & LinkedIn)
- Strategizing, implementing, trafficking and analyzing campaigns.
- Hands-on experience in Facebook campaign planner, other social media platforms & Sprinklr (optional),
- Expertise in social media activations, ad types.
- Expertise in paid search, optimization techniques, guiding the execution team to improve results.
- Data-driven decision making using platform metrics & website data.
- Channel attribution is a plus (defining user journey)
- Optimizing: putting optimization strategies based on platform metrics.
- Analysis & Recommendation of data and strategies to recommend performance improvements
- Problem-solving ability with a mindset for curiosity
- Strong communication skills
- Skill with Microsoft Excel & PowerPoint.
- Demonstrated analytical thinking
- Ability to analyze mass data from different analytical platforms.
- Read through the numbers on Sprinklr & create strategies and execution plans based on that.
- Ability to create a performance media plan based on the brief – identifying best options for targeting + materials.
- Account Management:
- Assumes accountability and ownership of performance media strategy, planning & optimization.
- Interfaces with other Department Leads to share ideas, communicate service offerings, and to identify and deliver new solutions for clients.
- Keeps management apprised of key client opportunities, potential risks and other key nuances which affect the health of the business.
- Program Management
- Directs and manages the daily workflow of all client on performance media with our counterparts in other markets.
- Reviews client deliverables for quality and ensures that recommendations and work product are sound and viable
- Creates and executes performance media account strategies and plans for each client
- Understands performance marketing as a whole and how channels affect objectives for the client
- Provides excellent communication via phone, emails and direct contact