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Overview

Develop Key Account strategy and lead the team to drive the business growth and achieve national-wide sale target through both short term and long term strategies

Responsibilities

  • Develop and implement Key Account strategy, tactics and program based on shopper insights to drive account profitable & sustainable growth
  • Define growth opportunities based on studying & analyzing account customer/costumer & shopper insights
  • Drive Joint Business Plan (JBP) partnership with global, national and regional customers to align a win-win solution for whole year
  • Propose National/Promotional Plans and have it aligned with MU to drive sales target achievement
  • Secure overall D&A budget spending through ROl management for cost

control

  • Cooperate with the MU/Trade Marketing to ensure the required in-store performance
  • Lead Customer Development Agreement (CDA) negotiation in line with company strategy
  • Work out CDA proposal based on historical data analysis and customer/costumer & shopper insights study
  • Find out the right approach of the negotiation through personal insights
  • Get CDA proposal aligned with Modern Trade Director and MU team
  • Improve the effectiveness of CDA through erasing "Non-working" terms
  • Monitor the execution of CDA to ensure its compliance rate
  • Develop and coach DRs and MU Key Account team member to ensure talent sustainable growth
  • Build a collaborative working climate with other function to optimize working efficiency
  • Provide leadership/function skill-set development to DRs through on-job coaching
  • Share customer management knowledge and "Best Practices" through joining joint customer call, field work and sales regular meeting to enable field sales

Qualifications

  • University graduate
  • Fluency in English and Mandarin
  • 10-12 years of strong sales track record with focus on MT in a major FMCG company
  • At least 6 years as people manager
  • Strong analytical skills and strategic and logical thinking
  • Strong customer management, selling, negotiation and trade fund management skill
  • Able to build and develop MT specific structure, tools and process to enable execution
  • Good knowledge with category management and E.C.R.
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Confirmed 16 hours ago. Posted 30+ days ago.

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