The Position
Position title: Senior Digital Marketing Analyst
Location: Chennai
Who we are
Roche has established the Global Analytics and Technology Center of Excellence (GATE) at Chennai to drive analytics & technology-driven solutions by partnering with Roche affiliates across the globe.
Key Responsibilities:
The Senior Digital Marketing Analyst will be responsible for collaborating with stakeholders and business partners to establish and validate metrics for capturing the performance of digital experiences. This could involve the analysis of metrics related to website performance, engagement levels, and the success of email campaigns. All Roche employees are expected to effectively contribute to cross-functional collaboration and coordination and comply with all laws, regulations, policies & procedures that govern our business.
As a Senior Digital Marketing Analyst, you will:
- Collect and analyze customer, marketing, and web behavioral data
- Create dashboards, data visualizations, and campaign and website performance reports
- Suggest enhancements and conduct A/B testing on the user experience by analyzing web traffic data and email campaign performance
- Provide ad hoc reporting, insights, and recommendations to business partners on the website performance, engagement, and effectiveness of email campaigns
- Develop and maintain effective relationships with key stakeholders and be sought after for collaboration in areas of expertise
- Train and mentor other team members, business partners, and stakeholders on related domain expertise
Required Experience, Skills, Qualification
- 3-6 years of digital marketing technology experience, preferably in life sciences or healthcare
- Hands-on experience with web analytics platforms (Google Analytics, Adobe Analytics)
- Knowledge of attribution modeling, website performance optimization, A/B testing, conversion management, traffic analysis, and reporting tools
- Proficiency in tools like Omnibug, Adobe Cloud Debugger, Adobe Launch, and Google Optimise.
- Experience in advanced SQL and database topics including query optimization, performance tuning, partitioning, etc.
- In-depth knowledge of Microsoft Excel/Google Sheet.
- Life science industry experience is preferred.
- Excellent problem-solving skills, details-oriented with a focus on quality and accuracy
- Strong verbal and written communication skills, proficient in interacting with Senior Leadership
- Proven track record of meeting or exceeding objectives and goals
Education
- Bachelor’s Degree (computer science, engineering, or other technical disciplines)
Who we are
At Roche, more than 100,000 people across 100 countries are pushing back the frontiers of healthcare. Working together, we’ve become one of the world’s leading research-focused healthcare groups. Our success is built on innovation, curiosity and diversity.
Roche is an Equal Opportunity Employer.
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