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Why Work at Lenovo

We are Lenovo. We do what we say. We own what we do. We WOW our customers. 

Lenovo is a US$62 billion revenue global technology powerhouse, ranked #171 in the Fortune Global 500, employing 77,000 people around the world, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver smarter technology for all, Lenovo has built on its success as the world’s largest PC company by further expanding into growth areas that fuel the advancement of ‘New IT’ technologies (client, edge, cloud, network, and intelligence) including server, storage, mobile, software, solutions, and services. 

This transformation together with Lenovo’s world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit https://www.lenovo.com, and read about the latest news via our StoryHub. 

Description and Requirements

The Role:

Here’s an opportunity to be a part of a brand-new business group, Solutions & Services Group (SSG) at Lenovo, which will be responsible for transforming Lenovo’s business and shaping the future of the company. We are looking for a highly motivated, results-driven, and data-driven global digital marketing senior manager with a proven track record of driving global digital marketing from strategy to activation, including web, search, social marketing, digital content planning, email marketing, and analytics. This role is designed to be a part of Lenovo’s evolution into a world-leading technology solutions & services company.

The location of this role can be flexible, but candidates local to Raleigh/Durham, NC are preferred.

This role will be responsible for establishing the end-to-end digital marketing capabilities and strategy that align with the needs and goals of the businesses. This individual will be at the forefront of new company-wide initiatives to transform Lenovo as a solutions and services leader in the digital space. It is a fast-moving, challenging, but very rewarding working environment.

Responsibilities Overview:

  • Lead Lenovo solutions and services’ website creation, digital marketing strategy, planning, activation, and execution globally.
  • Drive SSG’s Website experience across our global channels including Lenovo.com, Lenovo Tech Today, and more.
  • Support the product development roadmap, with the creation of new pages and web content.
  • Website optimization and search engine optimization for Lenovo’s solutions and services business overall
  • Drive social media marketing strategy, content, and execution. Social media content creation for solutions and services, maintain content and creativity calendar.
  • Drive social media strategy for events, campaigns, customer references, etc.
  • Drive email marketing for the business including email campaigns, design (A/B testing), marketing automation (Marketo), Dynamic emails, etc.
  • Work with web and Lenovo.com teams on SSG-related email campaigns and inform them about new products and events. Work closely with events and campaign team on email marketing activations
  • Lead analytics, insights and research, including website analytics, social media insights, email analytics, etc.
  • Establish best practices around the use of data and analytics to inform marketing effectiveness and reform our marketing strategy overall
  • Work with cross-functional global teams to build a solutions-centric global campaign architecture for Lenovo Group overall and SSG in the digital space.
  • Work closely with marketing and business leaders in SSG to translate business goals and objectives into meaningful digital campaigns and programs that deliver engagement, leads, funnel and revenue.
  • Project manage campaigns with the help of external agency partners, and work across functions and business groups.
  • Be accountable for setting and managing to ambitious KPIs and sharing learnings across cross-functional partners including our Sales and Product teams

Position Requirements:

  • Bachelor’s degree in marketing, digital, advertising, business or relevant field.
  • 8 or more years of experience in digital, social, web marketing.
  • B2B Marketing and IT Services background and experience.
  • Experience using marketing automation, digital tools, project management tools
  • Data analytics and insights capabilities.
  • Deep knowledge of web design principles.
  • Strong agency experience and experience leading engagements with marketing agency partners.
  • Proficient in photo and video editing software such as Adobe.
  • Experience working on content creation.
  • Proficient with MS Word, Excel, PowerPoint, Digital Marketing Tools, & More.

Preferred Requirements:

  • Strong communication skills, both written and verbal, in English language.
  • Great creativity, communication & presentation skills.
  • Strong organization and proven project management skills with the ability to think strategically but work tactically in a dynamic environment and successfully operate on a wide range of topics and projects simultaneously.
  • Strategic thinker and creative problem solver with data-driven analytical aptitude.
  • Highly organized, strong attention to detail, and outstanding time management skills.

The base salary range budgeted for this position in CA, CO, Jersey City - NJ, NV, Ithaca - NY, NYC, WA, is $140k - $160k. Individuals may also be considered for bonus and/or commission. Lenovo’s various benefits can be found here: https://www.lenovobenefits.com/enrolling-in-benefits/why-join-lenovo/

In compliance with Colorado's EPEWA, the expected Application Deadline for this position is 4/1/24. This applies to internal and external candidates.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, national origin, status as a veteran, and basis of disability or any federal, state, or local protected class.

Additional Locations

  • United States of America - North Carolina - Morrisville
  • United States of America
  • United States of America - North Carolina
  • United States of America - North Carolina - Morrisville
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Confirmed 10 hours ago. Posted 30+ days ago.

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