Company Type



  • Improving and managing content marketing strategy lifecycle and brand image campaigns
  • Responsible from the brand look, message, awareness, tone, strategy, anytime, anywhere.
  • Develop marketing strategy and channel positioning for priority campaigns in partnership with Digital, On-air, Creative and Programming teams.
  • Collaborating with internal and external stakeholders to deliver creative and effective marketing executions
  • Planning, budgeting, execution and follow-up
  • Understanding and integrating campaign in ROI metrics.
  • Responsible from the budget of his/her brands
  • Leading cross functional teams to ensure delivery of campaigns and plans on time.
  • Creating winning marketing ideas, campaigns and events
  • Working closely with creative agencies to develop campaigns and opportunities and follow up daily works.
  • Working closely with sales team and the project team to ensure the consistency of the brand in ad-sales projects.
  • Being a savvy digital marketer able to quickly understand and leverage the dynamic technology to effectively create and manage campaigns with the Digital team.
  • Managing presentations (channel, content, case study, achievements, competitors, ...)
  • Updating On-Air, Programming, Scheduling, Sales and Digital Media teams to make sure that everything is going in line with the marketing strategies.
  • Working closely with the Media Director for media planning as well as conducting data from research team to do analysis and create strategies
  • Providing all kinds of cross promotion materials to affiliate partners (on-air, online, off-air, merchandise, POPs, …), working with them for mutual marketing activities


  • University degree from a reputable university, BA/BS preferably in Business Administration & Marketing
  • Master degree will be an asset
  • At least 6 years of experience in Marketing and Communications
  • Minimum 3 years of related experience, preferably in entertainment or broadcast media industry
  • Excellent oral and written communication skills in English
  • Be pro-active and motivated to grow with the job
  • Work effectively under pressure and on multiple projects.
  • Ability to multi-task, prioritize tasks and coordinate different parties of the projects.
  • Demonstrable passion for TV.
  • Efficient team player
  • Positive attitude that contributes to a positive working environment
  • Excellent collaborator and reinforces the build of trust in the organization
  • Excellent communicator
  • Confident, driven and results orientated with a positive outlook
  • Strong business acumen and focus
  • Able to see the big picture while keeping focus on details
  • Highly energetic with an ability to work hands-on
  • Clear focus on high quality and business profit
  • A great leader with an ability to establish good relations with all parties
  • Able to create a team with a positive attitude towards each other
  • People developer
  • Good presentation skills to impress senior and experienced audience
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Confirmed 22 hours ago. Posted 30+ days ago.

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