Job Title
Sales Account Executive
Job Description
I. Job Summary | Major goals and objectives.
MNI Targeted Media, a division of Dotdash Meredith provides a single point of contact for multiplatform, customized and targeted advertising. From research and strategy to implementation and analysis, MNI Targeted Media offers the print and digital products and services needed to efficiently and effectively reach audiences in select markets. The Westchester NY/ Fairfield CT Account Executive position assesses the market potential of prospective accounts and meets with local/regional and national businesses to glean potential advertising and marketing partnerships. Account Executive’s must have proven sales success history. He or she must be a marketing leader who will identify, grow, and maintain a territory of clients through face to face meetings, prospecting, advertising programs, events, branding and presentations. The AE will meet with key marketing people on the client side and media, creative and public relations advertising agencies. Account Executives will work with clients/advertising agencies and MNI’s internal team to develop integrated advertising and marketing programs to home in on the client’s objectives that will hit their KPI goals.
II. Essential Job Functions
Weight %
Accountabilities, Actions and Expected Measurable Results
55%
Achieve revenue goals set by the company for existing and developmental accounts. Sells magazine advertising/digital and provides continuing service to advertising agencies and direct accounts. Assesses the advertising revenue potential of assigned accounts. Conveys advertiser’s marketing needs to sales management, research, production and/or promotion in order to design a presentation which shows how the company can fulfill those needs with our targeted marketing advisements. Maintains positive client and station personnel relationships.
20%
Prospect new business opportunities in your territory, both B2C and B2B, through regular outreach to new clients and advertising agencies with face to face meetings, presentations, events, entertainment and other related efforts.
10%
Develop integrated media plans and support materials working collaboratively with internal MNI team including; planning, marketing, research, account management and ad-ops teams.
10%
Utilizes available published information about each assigned or prospective advertiser and their industry in order to approach advertiser with an educated sensitivity. Makes presentation to advertiser’s key decision makers in written and/or visual form. Manages client-chosen solutions. Provides excellent customer service to clients.
5%
Provides management with timely and accurate monthly, quarterly and reports. Maintains accurate records of individual list performance. Generates any additional reports as required.
All other duties as assigned.
100%
III. Minimum Qualifications and Job Requirements | All must be met to be considered.
Education:
College degree preferred, or equivalent work experience.
Proven track record of sales accomplishments and development of successful sales presentations.
Experience:
3+ years’ experience minimum
Digital sales experience a plus
Specific Knowledge, Skills and Abilities:
% Travel Required (Approximate): 30%
Position Territory: Westchester NY/ Fairfield CT
Ideal candidate will live in the designated territory.
It is the policy of Meredith Operations Corporation ("Dotdash Meredith", "the Company") to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing ddm.hr@dotdashmdp.com.
The Company participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here: https://www.e-verify.gov/employees
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