The role is responsible for commercial strategy and targets for the FM (Food Manufacturer) and Gourmet business domains in the assigned market. The role is accountable for identifying/managing new business opportunities and pipelines, driving end-to-end business development processes, generating business cases and representing the company for deal discussions together with internal stakeholders (marketing, supply chain, operations, R&D, sourcing, pricing, legal and finance). The role devises the sales strategy for the assigned business areas, in alignment with regional/ global strategy and priorities, and ensures execution of the same through leading a team of sales professionals/ account managers towards delivering the sales volume and financial business objectives.
The role will be part of the market leadership team, and play an integral part in devising and delivering the market’s commercial growth strategy.
Key responsibilities include
Develop, own and execute the strategic plan for achieving the business targets for the FM & GM business toward maximizing volumes, margins and profitability
Ensure that critical and strategic business drivers are known and understood within commercial and other relevant teams, to maximize sales potential in the area of responsibility
Develop and expand customers and market segments
Nurture and maintain new and existing customer relationships directly and through the team
Identify new business opportunities and serve as a ‘frontline’ representative with potential customers to develop business
Map and prioritize potential customers for outsourcing deals in the market, navigate internally to involve appropriate stakeholders, initiate and participate in outsourcing discussions, build and support business cases for various outsourcing models, identify and engage internal cross-functional stakeholders, and support/ lead implementation of the outsourcing projects
Manage the planning of resources (budget, forecast, manpower, etc.), oversee budgetary controls and manage expenses
Manage, coach and guide team members to enable their commercial performance, including through managing targets and sales processes, building capabilities, performance management, sales meetings, regular commercial reviews, etc
Continuously collect and assess market intelligence and key trends to adapt and devise market approaches; ensure relevant trends and information are communicated to appropriate functions/ internal stakeholders
Provide ongoing analysis of sales performance metrics against budgeted objectives such as market share, margin, revenue growth, and profitability; measure and assess the effectiveness of overall commercial activities and update business plans accordingly
Build and develop strong relationships with global/regional/local internal stakeholders to have a clear understanding of critical priorities and objectives and establish action plans that translate into business opportunities
Be a part of the Market Leadership team and will be responsible for all company-wide agendas
Geographic Coverage: Morocco, Algeria, Tunisia, Libya, Malta, and Mauritania
Travel requirements: Frequent Travel required
About you
Bachelor's degree, preferably in Business Commercial subject or Food technologist or equivalent (Master's degree preferred)
12 to 15+ years of relevant experience in a commercial B2B environment, preferably in a multinational company in the food industry or FMCG; knowledge and experience of the chocolate industry is a plus
Demonstrated track record in strategically developing new customers, new products and new market segments while maximizing volumes, sales margins and customer profitability, and managing end-to-end processes.
Fluent in Business English; French and Arabic are mandatory
IT Skills in the MS Office and Google Suite
Strong business acumen with solid commercial experience and credentials
Strong negotiation and communication skills, engaging a wide variety of internal and external stakeholders across organizational boundaries
A series of successful experiences in building a good working relationship with account and business influencers
Analytical skills relevant to a sales and business development environment
Experience managing people, with excellent motivational leadership skills, focusing on coaching and capability development