Product Manager - Armani

L'Oreal

Responsibilities
Company Type
Skills
Workhours

We are looking for a Product Manager who Will be accountable for launch and day to day brand management, strategy, and planning.

You are responsible for brand consumer expertise / insights, the annual plan, the potentialisation and strategy of projects and their local adaptation. You will be analyzing the performances of launches & catalogue animation work hand in hand with Zone & DMI.

YOUR KEY RESPONSIBILITIES:

  • Support Brand product & consumer manager in building corresponding Strategy for products & categories.
  • Define and execute the annual product plan leading to consumer recruitment and loyalty.
  • Expert of the product category, building consumer knowledge by Axe, Franchise, Product, working closely with the data & insights team.
  • Support Brand Product & Consumer Manager to identify and define brand / franchise tribes based on DMI recommendation + exhaustive knowledge of local brand/franchise local client.
  • Responsible for the brand CRM strategy implementation & reporting, in collaboration with CRM LL teams.
  • Own the responsibility of forecasting for new launches, from competitor benchmarking to working closely with Demand Planning.
  • Provide ongoing Retail forecasts for products / categories, working closely with the NAMs/ Sales.
  • Guarantor of Brand Image. Create and manage the delivery of product artworks, liaising with Zone, DMI and Legal & Brief the Brand Activation team, the Media & Content and Brand Engagement team. + Communication team
  • Share knowledge with the team, to deliver Internal Buzz for launches & update the team on Results (Sell out Tracking).
  • Analyze performance, tracking ROI and working closely with finance on the profitability of products range.
  • Participate in key meetings to present launches such as Retailer Strategy Meetings, Sales Drives, Consultant Conferences, newcomers’ inductions, etc.
  • Support the Brand Product & Consumer Manager in building strategic presentations

such as Zone and Budget.

  • FPPs construction and guarantee budget fulfillment vs. trend
  • You are connected with DMI to leverage consumers insights & products portfolio.
  • Active part of collaboration spirit between Brand Product team, Brand Activation and Brand Engagement Teams + communication Team.
  • Be an active promoter of the Simplicity principles and Agile ways of working
  • Ensure the L’Oréal ethic principles are respected

YOU HAVE IN-DEPTH KNOWLEDGE OF:

  • Shopper and Consumer Insights (Customer studies, touch points, customer path, etc.)
  • NPD | Decision Key tool
  • Métier Axe
  • Product positioning, strategy and planning
  • Brand and category financials
  • Consumers, customers and competition
  • Agile team and project management methodologies
  • Story telling presentarion skills is a must

YOUR CORE KPIS ARE:

  • Brand NPD sell-out KPIs
  • Product/Launch Performance KPIs
  • Customer acquisition and loyalty KPIs
  • Brand Perception / Image KPIs among targets
  • Logistic/Forecasting KPIs
  • FPP Budget effectiveness
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Confirmed 30+ days ago. Posted 30+ days ago.

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