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Regional Marketing Manager

Jones Services

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Regional Marketing Manager – Midwest

A national leader in the HVAC, Plumbing and Electrical sectors, our company is a highly acquisitive platform company of Morgan Stanley Capital Partners. Sila Services is looking for a dynamic Regional Marketing Manager who will play a key role in the advertising, promotions, and lead generation success of the company.

We like to say we are a Customer Service company that is amazingly successful in the Plumbing, Electrical, Heating, Ventilation and Air Conditioning business! Our company has multiple locations servicing the Northeast, Midatlantic, and Midwest regions with 1600+ customer centric professionals driven by our company mission.

The Midwest Regional Marketing Manager (RMM) will directly contribute to the growth of a designated portfolio of companies by developing and executing impactful marketing campaigns that build awareness, consideration, preference and advocacy for our products and services. The RMM will primarily serve the General Managers and the Regional VP in their path to achieving revenue goals by driving quality leads and conversions through the creation and implementation of effective marketing plans.

This is the ultimate role for an extraordinary ‘A-Player’ marketer who thrives in both strategy and execution within a fast-paced, customer-centric environment. Aligning with the tremendous pace of our company growth, we want you to lead the branding, customer acquisition and retention for our brands across the Midwest, allowing us to continue scaling at an accelerating pace of double-digit growth for years to come. You’ll be fully empowerment to determine how to drive growth marketing initiatives and then execute on that vision in collaboration with our corporate marketing team and your region’s General Managers. There are rare opportunities for world-class marketers to directly drive the trajectory of a high growth private equity-backed industry leader – this is one of those roles!

This position is based in Chicago and will work from our Northbrook, IL office a few days a week.

Essential Duties: The duties below are a general guideline for the Regional Marketing Manager position and do not constitute all tasks or initiatives expected of the person. There may be other duties assigned to the Regional Marketing Manager by his/her supervisor to effectively manage the department. This position will include occasional travel to designated companies within the region.

  • Leads in the development and execution of marketing strategies and initiatives that support achievement of each individual company’s financial performance goals by implementing measurable action plans for marketing, advertising, and customer communications within established budget targets.
  • Develops and executes multi-channel campaigns across the prospect and existing customer lifecycle, ensuring the alignment of communications and messaging across all channels
  • Partners with General Managers and the Regional VP to understand the construct of their performance goals to implement appropriate marketing and advertising solutions, including the use of traditional and digital advertising; affiliate marketing, website, SEO/SEM, social media, print, radio, TV, outdoor, email marketing, and other tactics.
  • Works with marketing team and agency partners to ensure targeted and relevant online content for company websites, social media platforms and advertising channels, including offers, copy, imagery, video, etc. that effectively drive specific objectives – including testing and evolving lead nurturing tactics and channels.
  • Monitors and reports on multi-channel marketing and advertising (weekly, monthly and quarterly) results and adjustment as necessary based on performance or changing needs of the business.
  • Provides additional marketing support to under-performing companies by analyzing the current lead conversion performance, troubleshooting and identifying factors contributing to the performance. Aligns with General Manager to develop and implement course correcting measures to include outbound calling, digital marketing, advertising, offers/pricing, and promotional campaigns – and following up to evaluate results and make any further changes.
  • Monitors markets for customer insights, consumer trends, market analysis and marketing best practices to recommend changes and response strategies to offset shifting dynamics, and provides feedback and recommendations to General Manager and Regional VP to maximize revenue generation and retention.
  • Collaborates and shares best practices with marketing team, supports corporate initiatives beyond the region, and is a brand excellence advocate within the Sila Services family of companies.
  • As the department grows, assists in onboarding and development of new team members.

Required Skills and Experience:

  • Minimum 5 years of experience developing and executing complex marketing programs that exceed expectations and deliver measurable performance to revenue goals, HVAC or in-home services a plus.
  • Digital and traditional marketing experience with ability to develop effective branding, lead generation, and customer engagement strategies that are clearly aligned with achievement of company goals.
  • Superior analytical and communication skills including ability to effectively analyze marketing effectiveness, communicate to a variety of audiences, summarize reporting and make solid data-driven recommendations to optimize marketing performance.
  • Strong project management, time management, multitasking, and decision-making skills that thrive in a fast paced environment of shifting deadlines.
  • Creative and innovative, must be able to set and maintain high standards while maintaining a bias to action and innovation.
  • Proactive, takes initiative, works independently, strong listening skills and can receive and provide critical feedback.
  • Ability to travel within assigned region to company locations 10-20% of the time.
  • Proficient with MS Office Suite, CRM tools, marketing automation, creative software, ServiceTitan a plus
  • BA/BS Degree in Marketing, Business, Communications, or equivalent field

Job Type: Full-time

Salary: From $90,000.00 per year

Benefits:

401(k)401(k) matchingDental insuranceEmployee discountHealth insuranceHealth savings accountLife insurancePaid time offReferral programRetirement planVision insurance

Schedule:

8 hour shiftMonday to FridayOn callOvertimeWeekends as needed

Ability to Relocate:

Northbrook, IL: Relocate before starting work (Required)

Work Location: In person

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Confirmed 17 hours ago. Posted 30+ days ago.

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