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Job Description

Digital Marketing Analyst Location: Remote

Pay: Up to $49/hour DOE 

Benefits: Health, Dental, Vision and more

Planet Interactive is looking for a Digital Marketing Analyst to join our well known lifestyle brand technology client on a 12-month contract.

As a Digital Marketing Analyst you'll design and execute empirical research to help a variety of Advertising Partners understand and improve the effectiveness of their advertising. This research will include both analyses for individual clients and to inform the industry as a whole. You'll use learnings from this work to influence internal measurement product and ad product roadmap.

Digital Marketing Analyst Responsibilities:

  • Conduct in-depth standard and custom research studies for partners that analyze advertising effectiveness via a combination of internal and external measurement tools
  • Develop research to understand the relative impact of different marketing strategies
  • Communicate complex results back to non-technical client audience and influence client measurement thinking
  • Work closely with Measurement Leads and our Partner Managers to deliver measurement-based recommendations to our Partners for future campaigns

Digital Marketing Analyst Key Qualifications:

  • 5+ years of digital ads measurement and SQL experience
  • Expertise with both Brand Lift and Direct Response ads measurement methodologies
  • Experience working directly with Partners to develop campaign measurement strategies
  • Strong analytical skills and at ease working with spreadsheets and multiple sources of data to turn numbers into insights
  • Ability to work cross-functionally with sales teams, product teams, and other members of the Ads Measurement team

The staffing industry has seen an increase in people falsely representing themselves as recruiters to gather personal information from job seekers. For your safety, do not provide sensitive data to anyone you have not spoken with thoroughly, never provide banking information during the application process and always double check the email address of the Recruiter to ensure it’s from an official Planet domain (@theplanetgroup.com, @theplanetforward.com, @planet-technology.com, @planet-pro.com, @planetinteractive.com, @pfes.com, @launchcg.com, @planet-pharma.com, @planet-healthcare.com) - and not a domain with an alternative extension like .net, .org or .jobs.

The Planet Group and our companies are equal opportunity employers. It is our practice not to discriminate against any employee or applicant based on any criteria, condition or basis protected by laws or regulations in the locations where we do business. All qualified applicants are encouraged to apply. We celebrate diversity and are committed to providing an environment of mutual respect. We believe that diversity, equity and inclusion enable us to better meet our mission and values while serving our clients across the globe. If you have a disability or handicap and would like us to accommodate you in any reasonable way, please inform your recruiter, or contact us, so that we can discuss the appropriate alternatives available.

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Confirmed 9 hours ago. Posted 2 days ago.

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