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Director, Experiential Event Production and Strategy

New York Times

The mission of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It’s why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It’s why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it’s why our business strategy centers on making journalism so good that it’s worth paying for. 

Job Description

About the Role

We are seeking a Director, Experiential Event Production and Strategy with expertise in Event Production and Experiential Strategy to lead our Event Strategy and Production work as part of a team in crafting and building impactful events. You will be at the intersection of creativity and strategy, designed for someone who is passionate about delivering unforgettable experiences that resonate with audiences and amplify the NYT’s message.

As a Director, Experiential Event Production and Strategy, you will be the strategic architect behind our event concepts, driving the creative vision, and the operational and financial success of each project you lead. Reporting directly to the Head of Production and Program Management, you will collaborate with programming, marketing, sponsorship/advertising teams, and external partners to create holistic and cohesive events that are both newsworthy and profitable.

Responsibilities:

  • Strategic Development: Lead the strategic planning of consumer-facing experiential events, from concept through completion, ensuring they align with organizational goals and journalistic standards. This includes using event formats and digital platforms to enhance attendee engagement.
  • Leadership across teams: Foster a culture of collaboration across teams, ensuring seamless integration of brand marketing, creative marketing, and editorial/programming visions. Guide the team towards the common goal of creating impactful and cohesive event experiences.
  • Client and Stakeholder Engagement: Work in tandem with the Advertising team and external stakeholders to create valuable, executable experiences that align with the NYT editorial standards as well as financial objectives. Ensure all on-site advertising integrations and efforts are aligned with the event's vision and executed to perfection.
  • Operational and Financial Oversight: Manage all aspects of event production, including sourcing, budgeting, scheduling, and vendor negotiations. Oversee the allocation of resources to ensure financial health and the successful delivery of events.
  • Innovation in Virtual and Hybrid Events: Spearhead the production of virtual and hybrid event experiences, utilizing cutting-edge technologies and platforms to extend the reach and impact of events beyond physical venues.
  • Metrics and Evaluation: Provide expert consultation and collaboration in developing capabilities for establishing, capturing, and monitoring key performance indicators (KPIs) for events. Utilize data-driven insights to inform strategic decisions and optimize attendee experiences. 

Basic Qualifications:

  • Bachelor's degree in Marketing, Communications, Event Management, or related field.
  • Minimum of 8+ years of experience in high-level event production and experiential strategy, including experience with IRL, virtual, and hybrid events.

Preferred Qualifications:

  • Expertise in leading teams and completing large-scale, impactful events.
  • Experience with innovation within the event space.
  • Experience fostering collaboration and new ideas within a team environment.
  • Understanding of digital event technologies.
  • Passion for storytelling and creating engaging, memorable experiences.

The annual base pay range for this role is between $145,000.00 and $155,000.00.

#LI-hybrid

The New York Times is committed to a diverse and inclusive workforce, one that reflects the varied global community we serve. Our journalism and the products we build in the service of that journalism greatly benefit from a range of perspectives, which can only come from diversity of all types, across our ranks, at all levels of the organization. Achieving true diversity and inclusion is the right thing to do. It is also the smart thing for our business. So we strongly encourage women, veterans, people with disabilities, people of color and gender nonconforming candidates to apply.

The New York Times Company is an Equal Opportunity Employer and does not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. The New York Times Company will provide reasonable accommodations as required by applicable federal, state, and/or local laws. Individuals seeking an accommodation for the application or interview process should email reasonable.accommodations@nytimes.com. Emails sent for unrelated issues, such as following up on an application, will not receive a response.

The Company will further consider qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable "Fair Chance" laws.

The New York Times Company follows the pay transparency and non-discrimination provisions outlined by the United States Office of Federal Contract Compliance Programs. Click here for details.

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Confirmed 54 minutes ago. Posted 15 days ago.

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