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Product Marketing Manager MBA Intern (Global Monetization Product-Brand Innovation) - 2024 Summer (MBA)

TikTok

Responsibilities

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.

Why Join Us

Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day. To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always. At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.

The mission of Brand Innovation team is to help business achieve their true branding goals with flexibility, efficiency, and creativity, while seamlessly marrying TikTok's most compelling user experiences into branding experiences.

We are looking for talented individuals to join us for an internship in 2024. Internships at TikTok aim to offer students industry exposure and hands-on experience. Turn your ambitions into reality as your inspiration brings infinite opportunities at TikTok.

Internships at TikTok aim to provide students with hands-on experience in developing fundamental skills and exploring potential career paths. A vibrant blend of social events and enriching development workshops will be available for you to explore. Here, you will utilize your knowledge in real-world scenarios while laying a strong foundation for personal and professional growth. This Internship Program runs for 12 weeks beginning in May/June 2024. Successful candidates must be able to commit to one of the following summer internship cycles below:

1.May 20, 2024 to August 9, 2024

2.May 27, 2024 to August 16, 2024

3.June 10, 2024 to August 30, 2024

We will prioritize candidates who are able to commit to these start dates. Please state your availability clearly in your resume (Start date, End date).

Candidates can apply to a maximum of two positions and will be considered for jobs in the order you apply. The application limit is applicable to TikTok and its affiliates' jobs globally. Applications will be reviewed on a rolling basis - we encourage you to apply early.

RESPONSIBILITIES

  • As part of the broader brand product team, you will partner with Sales leadership and Business Marketing to set long-term objectives and develop go-to-market strategies for 1 or 2 products
  • Help define the go-to-market strategy for 1 or 2 of TikTok's innovative branding ad products, ensuring clear communication of product value propositions to the market
  • Partner closely with the sales team to deeply understand and synthesize market needs and pain points to inform direction of product development
  • Partner with cross-functional teams to develop and execute regional programs and initiatives
  • Build an understanding of the most nascent TikTok advertising and measurement products and leverage these products to achieve customer goals

Qualifications

  • Currently pursuing an MBA, or a related technical discipline.
  • Able to commit to working for 12 weeks during Summer 2024
  • Must obtain work authorization in country of employment at the time of hire, and maintain ongoing work authorization during employment.

Preferred Qualifications

  • Graduating December 2024 onwards with the intent to return to degree program after the completion of the internship.
  • Experience in the digital advertising industry.
  • Strong knowledge of branding solutions for different industries.
  • Strong knowledge of sales and marketing processes.
  • Ability to build strong compelling narratives and ability to simplify marketing messaging to resonate with different audiences.
  • A fast learner with a good sense of judgment and original thinking.
  • A commercial mindset with experience building business cases from market research and analysis.
  • Excellent communication, organizational and analytical skills.

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at ec.accommodations@tiktok.com.

By submitting an application for this role, you accept and agree to our global applicant privacy policy, which may be accessed here: https://careers.tiktok.com/legal/privacy.

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Confirmed 14 hours ago. Posted 30+ days ago.

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