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Market Marketing Printer Hardware Portfolio Strategist

Description -

Description:

This role manages the go-to-market communication strategy development and implementation for HP’s consumer printer hardware in North America (US/CA) through all routes-to-market in owned, earned, and paid assets.

Responsibilities include:

Marketing Communication Strategy and Planning

Develop communication strategies for new product launches and portfolio initiatives to deliver the business objectives within the North American market landscape; collaborate and gain consensus with cross-functional teams; share with other marketing disciplines to inform the development of campaigns and assets

Manage, deploy, and optimize marketing assets to support business objectives, including creative development with agencies, message and concept testing, publishing, measurement and optimization

Product Launch and Route to Market Readiness:

Content adaptation & origination

Content development for owned and earned assets

Guidance for E-tail, Retail, and campaign assets

Sell-in materials support for sales and channel marketing

Cross-functional collaboration and deployment

Ongoing Portfolio Management and Support:

Subject matter expert in assigned portfolio, audience segments, customer journey, and consumer insights

Optimization of owned assets to increase effectiveness

Responsive planning to close forecast gaps with marketing activities

Knowledge & Skills:

Understanding of marketing principles, practices, tactics, and consumer journeys

Knowledge of digital marketing platforms (media, social, e-commerce)

Creative development and agency management

Understanding of RTM, customer channels, reseller co-marketing

Research and testing experience a plus

Education & Experience:

Bachelor's Degree or equivalent

5+ years of work experience in related field

Job -

Marketing

Schedule -

Full time

Shift -

No shift premium (United States of America)

Travel -

Relocation -

EEO Tagline - 

HP Inc. is EEO F/M/Protected Veteran/ Individual with Disabilities.

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Confirmed 21 hours ago. Posted 20 days ago.

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