Salary Range: 144.23 - 211.54 /hour. Actual compensation may vary based on geographic location, work experience, skill level, and education.
Hoag Health is a premier healthcare institution renowned for its innovation, exceptional patient care, and comprehensive range of healthcare services. As we continue to expand our reach and enhance our services, we are in search of an experienced Chief Marketing Officer (CMO) leading all marketing efforts, elevating our brand, and help us achieve our mission of providing world-class healthcare solutions.
The Chief Marketing Officer (CMO) will be at the forefront of our institution's marketing strategies. Playing a critical role in promoting our healthcare services, managing our brand identity, and leading initiatives across public relations, growth marketing, retention marketing, sponsorships, and events. This position demands a leader with a profound understanding of brand and strategic marketing, capable of deploying innovative marketing strategies to engage our diverse audiences, including patients, healthcare professionals, and the community at large. They will be a visionary, high-energy marketing professional that can balance strategic thinking with overseeing flawless execution.
This role requires a seasoned marketing professional who works collaboratively with all levels and backgrounds and has significant experience creating, influencing, and developing brand storytelling, integrated marketing strategies, and performance-based lifecycle marketing from the beginning of an idea to execution and measurement.
In addition, the CMO is responsible for leading and driving the organization’s commercial strategy across all sales channels, from Business to Business (B2B) and Business to Consumer (B2C), and for translating Hoag’s brand strategies and objectives into actionable plans that increase brand awareness, attracts, and retains patients, and engages the community with a positive and measurable return on investment.
This role also serves as Public Information Officer for the organization. Directs and manages the full-service marketing communications function to provide marketing direction, agency account management, media planning and buying, and creative art, video and photography services that assist the organization in meeting its strategic and marketing/sales objectives. The CMO represents the organization on chamber of commerce boards and local government committees; is a member of the organization’s Executive Leadership Team and shares the responsibility to drive growth while building a team of marketing experts for the organization.
Primary Duties and Responsibilities
Education and Experience
Required:
Preferred:
Skills or Other Qualifications
Required:
Reporting Relationship: Reports directly into the SVP, Chief Digital, and Innovation Officer
This opportunity offers a highly competitive total compensation package (salary, plus executive bonus structure), benefits, pay continuance for time off, 401K and 457b retirement plans.
About the Organization:
For 70 years, Hoag Health System has delivered a level of personalized care that is unsurpassed among Orange County’s health care providers. Since 1952, Hoag has served the local communities and continues its mission to provide the highest quality health care services through the core strategies of quality and service, people, physician partnerships, strategic growth, financial stewardship, community benefit and philanthropy. Hoag is a nonprofit regional health care delivery network in Orange County, California, consisting of two acute-care hospitals, 16 urgent care centers, 11 health centers and a network of more than 1,800 physicians, 100 allied health members, more than 8,500 employees and 2,000 volunteers. More than 30,000 inpatients and 450,000 outpatients choose Hoag each year.
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Hoag is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind. Hoag is committed to the principle of equal employment opportunity for all employees and providing employees with a work environment free of discrimination and harassment. Hoag hires a diverse group of people in a manner that allows them to reach their full potential in the pursuit of organizational objectives.
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