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ACCOUNTABILITIES: E-RETAILING (RETAILER.COM + PUREPLAYS)

&bull Drive retailer.com and pure plays businesses to achieve Fiscal sales goals. Identify individual accounts monthly sales targets and evaluate planning and initiatives as needed to meet sales goals

&bull Manage and grow existing online retailer partnerships and explore new opportunities with authorized retail partners

&bull Liaison with brands and the execution of seasonal online marketing plans for retail partners. Including, governance of digital assets and brand content (across devices), ensuring timely delivery to accounts. Familiarize with and distribute changes to the retailers&rsquo marketing calendars

&bull Create monthly retailer refresh calendars and execute to those calendars. Maintain and distribute changes to retailer refresh calendars

&bull Participate and co-lead monthly calls with each retailer and brand team to confirm Product Launch Worksheet details and boutique site updates.

&bull In partnership with the brand, ensure that proper investment is made to support business needs to also identify new programs and online opportunities

&bull Suggest and lead on partner site improvements for brands product merchandising and marketing to retail partners to showcase ELC brands in an optimal and competitive manner

&bull Conduct final user testing and quality assurance processes on all new retailer pages, applications, e-mails, offers and new products to ensure accuracy, browser compatibility and high-quality user experience

ACCOUNTABILITIES: DIRECT-TO-CONSUMER (BRAND.COM)

&bull Support the Corporate Ecommerce Team and multiple brands with online marketing strategies that will help drive sales, new customer acquisition and growth in the Canada market

&bull Partner with cross-functional teams, internally and externally, to help drive an OMNI-channel approach that considers the ever-changing consumer, customer landscape and media environment online &ndash including digital and social programming

&bull Identify required support materials needed to execute Canada-specific programming

&bull Leverage available analytics to develop learnings and insights to help make strategic recommendations and a positive online experience across all channels &ndash including ROI tracking, sales reporting, and forecasting

&bull Help sustain strong partnerships with all key internal and external stakeholders to ensure any actionable changes are executed accordingly in a timely manner

&bull Participate in regular touch bases and meetings to ensure any gaps and/or opportunities identified are executed accordingly

&bull Complete regular site audits to ensure accuracy of product information, content gaps/enhancements, promotions, and marketing effectiveness

&bull Complete competitive research daily to help identify trends

&bull Advocate for streamlined processes that will help create efficiencies and improve workflow

&bull Advocate best practices to ensure all programming and activations are executed optimally

ANALYSIS

&bull Ensure measurement and analyze online campaign metrics and advise appropriate adjustments to ensure maximum ROI

&bull Monitor and analyze retailers&rsquo website activities and report feedback and optimization

&bull Prepare and monitor a competitive review of other beauty brands presence, online marketing and social programs.

&bull Manage a monthly topline report across retailers for the channel (noting a business highlights) from retail community.

&emsp

PROJECT MANAGEMENT

&bull Ensure online projects/communication is in alignment with approved operational plan, budget, and schedule via retailer.com projects

&bull Work closely with Ecommerce Director, NA Online teams, Brand Manager and marketing to drive online media integration across traditional communication plans and to coordinate to in store when needed

&bull Conceptualize and build strategies with off-line promotion/activities to drives online traffic

Qualifications

&bull Post-secondary degree/diploma required, preferably in Digital Commerce/Marketing 

&bull 6+ years previous corporate/agency or work experience in cosmetics industry and retail environment preferred 

&bull Proficient command of the English language, with strong written, oral and presentation skills 

&bull A well-versed leader, who can adapt and build strong cross-functional with internal and external partners, plus ensure alignment in a matrixed organization

&bull Proven project management experience in a fast-paced environment, with strong ability to plan, prioritize and manage multiple projects simultaneously and effectively

&bull A collaborative team player with a positive attitude, who is organized and self-motivated with strong attention to detail

&bull Must be a results-oriented, with strong work ethic and persistence to drive an initiative to completion a &ldquoroll up the sleeves&rdquo attitude towards tackling a challenge, without compromising deadlines

&bull Strong business acumen with proficient understanding of metrics and reporting, with an ability to analyze data, draw conclusions and make recommendations

&bull Ability to identify and validate opportunities based on consumer trends, competitive research, developed insights and best practices

&bull Understanding of web technologies and production processes involved in online development

&bull Proficient in MS Office &ndash including Outlook, Word, Excel and PowerPoint 

&bull Aptitude for working with Internet tools (i.e. Adobe Photoshop, web analytics programs)

&bull Ability to maintain professionalism always and must be a brand advocate and team player

The anticipated base salary range for this position is $86,600 to $129,600. Exact salary depends on several factors such as experience, skills, education, and budget. Salary range may vary based on geographic location. In addition to base salary, this position may be eligible for participation in a highly competitive bonus program with possibility for overachievement based on performance and company results. In addition, The Estée Lauder Companies offers a variety of benefits to eligible employees, including health insurance coverage, wellness and family support programs, life and disability insurance, retirement savings plans, education-related programs, paid holidays and vacation time, and many others. Many of these benefits are subsidized or fully paid for by the company.

Job: Online / E-Commerce

Primary Location: Americas-CA-ON-Toronto

Job Type: Standard

Schedule: Full-time

Shift: 1st (Day) Shift

Job Number: 2319467

We are an equal opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. Accommodations for job applicants with disabilities are available on request.

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Confirmed 14 hours ago. Posted 30+ days ago.

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