At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We’re looking for people who are determined to make life better for people around the world.
Job Purpose:
The role will be responsible for leading on uncovering customer (Health Care Professionals) insights, using strategic
market data and analysis to support the development of the brand/molecule strategy. They will be responsible for
supporting the life cycle planning (strategic and marketing), messaging development, implementation, and execution
of tactical plans, integrating cross functional partners and relationship management (internal and external) for
successful marketing solutions in alignment withs global and affiliate strategy and adhering to the compliance
guidelines. Be an expert in the related therapeutic area” and “Act as a leader within the company.
Key Responsibilities:
Affiliate brand strategy and planning: Study market dynamics, competitor information and sales force
capabilities for a particular brand; Understand corporate philosophy for brand. Devise a plan to implement
the global brand strategy in India.
decide the segment of customers to be approached; identify how the brand can impact the target patient;
decide strategy for brand promotion; define size of opportunity; assess resources and ROI, identify
stakeholders; make relevant communication plans for relevant stakeholders. Update and monitor plan as per
requirements, conduct brand health awareness surveys.
messages and programs as per plan; propose a budget for marketing activities like programs, sponsorships,
sales team contests, Track marketing budget.
strategy while adhering to compliance guidelines; liaison with vendors to design look and feel of the
promotional material; partner with regulatory and supply chain to administer import materials in line with
regulatory requirements, coordinate for storage and delivery; Provide input strategy and communication
plan to sales operations; decide call frequency and targets with sales operations.
retention; partner with training team to update brand content; partner with medical to improve skills of sales
team; roll-out of new communication material to sales force; work with sales heads to conduct Leadership
summit and other team meetings.
programs in consensus with sales team; track execution of programs; Strengthen relations with customers.
generate customer insights through various forums; facilitate interaction of top customers with Lilly
leadership team; Interact with other affiliates for relevant programs e.g. international speaker tours.
coordinate with National congresses and other organization committees to plan Lilly participation, plan and
conduct media programs through various agencies; organize for patient awareness programs.
training of vendors; Design and monitor execution of retailer and paramedic awareness programs; work with
supply chain for sample procurement, allocation, distribution and claim settlement.
with the help of Market research team and available secondary data; Develop and understand the.
competitor landscape and market conditions; Prepare a launch plan and review with Marketing leadership to check launch readiness; Ensure smooth launch of the product as per the plan.
Core Capabilities/Skills:
Qualifications & Experience Required:
Bachelor’s degree. Advanced degree (MBA, M. Pharm, or equivalent) is preferred.
Manager role.
Eli Lilly and Company, Lilly USA, LLC and our wholly owned subsidiaries (collectively “Lilly”) are committed to help individuals with disabilities to participate in the workforce and ensure equal opportunity to compete for jobs. If you require an accommodation to submit a resume for positions at Lilly, please email Lilly Human Resources ( Lilly_Recruiting_Compliance@lists.lilly.com ) for further assistance. Please note This email address is intended for use only to request an accommodation as part of the application process. Any other correspondence will not receive a response.
Lilly does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.
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