Manager, Digital Marketing
2400702 United States-Georgia-Atlanta
Company Overview
Newell Brands is a leading $8.5B consumer products company with a portfolio of iconic brands such as Graco®, Coleman®, Oster®, Rubbermaid® and Sharpie®, and 28,000 talented employees around the world. Our high-performance culture, unparalleled curiosity about the world around us, and talented people fuel our success. Our culture is enabled through our core values which guide all we do and how we win as One Newell. They are Integrity, Teamwork, Passion for Winning, Ownership & Leadership.
Position Overview:
Newell Brands’ Integrated Marketing manager is responsible for turning brand priorities and objectives into tangible data-driven strategies and KPI-led campaign plans. He/she works closely with domain expert counterparts to create and oversee robust national activations in close support of paid media and agency partners. Our Integrated Marketing manager acts as the key interface with brand management to increase agility, simplify processes and steward advertising spend optimizations. This role plays a critical part in the Digital Marketing team as he/she translates business segment activation calendars, innovation launches, big bets and budgets into digital priorities and extends best practices across segments and brands. He/she will orchestrate development of the plans and programs necessary to help meet omni sales and share targets. He/she must be collaborative, thrive in ambiguity and advocate for teamwork. Successful performance in the role is measured by revenue targets as well as digital marketing return on investment.
Primary Responsibilities:
Qualifications:
Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sharpie, Graco, Coleman, Rubbermaid Commercial Products, Yankee Candle, Paper Mate, FoodSaver, Dymo, EXPO, Elmer’s, Oster, NUK, Spontex and Campingaz. We are focused on delighting consumers by lighting up everyday moments. Newell Brands and its subsidiaries are Equal Opportunity Employers and comply with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply.
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