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Assistant Manager - Marketing

Danone

Responsibilities
Education
Benefits

To develop & execute a well thought-through marketing strategy to enhance sustainable brand equity among various stakeholders (HCPs/Consumer/Retailer) while delivering accelerated profitable growth of the Health Food Drink brand (Newly Launched Aptagrow)

Roles & Responsibilities

Leading the portfolio shaping and management. Build short and long-term effective strategies for the brand portfolio in line with overall marketing strategy of the company. Gain positive accelerated impact on brand health parameters like awareness, consideration, usage & imagery.

  • Developing & Implement Annual brand plans:

o Ensuring timely implementation of the activity calendar

o Identifying and drawing up any corrective/reactive action required on the brand portfolio through comprehensive review.

o Constant scanning of category/allied category trends and implications on the brand portfolio.

o Tracking competition activities and trends

  • Developing and maintaining customer and consumer insights/understanding; Identify and deploy any HCP/ Consumer Research that may be needed on the brand.
  • Maintain a monthly dashboard of all Performance KPIs & activations/communication. Track brand performance
  • A&P spends planning – media spends efficiency & 360’ marketing campaign impact on brand metrics
  • Internal stakeholders and sales team engagement
  • Data Analytics and Performance Marketing

Education & Experience

6 - 8 years of OTC healthcare / consumer marketing experience

  • Varied experience in building 360’ campaigns covering stakeholders Consumers, Retailers, HCPs – ATL & BTL activations.
  • Preferred Experience of EComm, Mass Media & Digital Marketing

Danone is a world leading food company built on three business lines; Specialized Nutrition, Waters and Fresh Dairy Products. Danone’s mission is bringing health through food to as many people as possible and we want to invite people to join the movement for a healthier world. We recognize the power people have to impact the world through their daily choices. Each time we eat and drink, we vote for the world we want to live in. We believe a healthy body needs healthy food. And healthy food needs a healthy planet, and this is what our new signature One Planet One Health embodies

Danone is committed to create and live an inclusive & diverse environment, which will drive our growth as a business, as teams, as members of communities & as individuals. Valuing diversity is recognizing and respecting human differences and similarities. Our aim is to ensure that all employees and applicants are given equal opportunity and that our organization is representative of our consumers and society

We commit to foster an inclusive working environment where we celebrate all types of diversity, both visible and invisible, which includes age, race, gender, nationality, disability, background, education, religion, beliefs, thinking style, perspectives and sexual orientation

We believe that our differences will make the difference

For more information, please visit our website at careers.danone.com/isea

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Confirmed 5 days ago. Posted 30+ days ago.

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