Addepar has flagged the Channel Marketing Manager - NY job as unavailable. Let’s keep looking.

Marketing Operations Manager, Email Channel

Disney Streaming

Responsibilities
Qualifications
Education
Company Type
Benefits

Job Summary:

Marketing Operations empowers our marketing and partner teams to unleash growth velocity. By managing our marketing channels, we continuously optimize user touch points with growth and campaign marketers. With our partners in Product, Analytics & Insights and more, we strategically align to build systemic solutions that enables marketers to ideate and test concepts. All with a relentless focus on the best experience for our users.

The Marketing Operations Manager oversees our transactional emails and closely partners with our growth and creative teams to design, build and implement transactional emails. A successful Marketing Operations Manager maximizes email utilization while balancing the needs of users and internal stakeholders using a measured approach.

Responsibilities:

  • Drive email template optimization and best practice adoption
  • Manage each email build end-to-end, ensuring flawless execution and quality assurance
  • Traffic emails utilizing targeting capabilities while balancing against business goals
  • Run split and multivariate tests, ensuring test protocols are administered to minimize bias
  • Implement and audit all analytic encoding to enable channel effectiveness
  • Drive channel reporting and run adhoc analysis when requested
  • Ensure all emails conform to CAN-SPAM, COPPA, VPAA, GDPR and other legal or compliance requirements

Basic Qualifications:

  • 5+ years in email marketing driving channel optimization and insights
  • Attention to detail, with an ability to identify issues and implement remedies
  • Working knowledge of HTML to make email template adjustments and articulate more complex needs to developers
  • Experience with Marketing Platforms (e.g. Salesforce Marketing Cloud, Braze, Localytic)
  • SQL and/or other query language
  • Scripting (e.g. AMPscript, Liquid)
  • Passion for velocity, enabling the team to scale through superior project management
  • Analytic orientation and curiosity, using insights to drive your next course of action
  • An understanding and administration of email testing best practices
  • Superior communication and copywriting skills
  • Experience supporting a large stakeholder team (we're global and distributed)
  • Self-motivated, with a drive to exceed user expectations and enable marketers
  • Thrives in ownership, as our resident email expert

Preferred Qualifications:

  • Statistical analysis

Required Education

  • BA/BS degree or equivalent practical experience

Additional Information:

Imagine a career with an organization that brings smiles to millions every day. Imagine working with people whose passion for what they do is simply indescribable. We are The Walt Disney Company, live with a rich legacy of innovation, entertainment, and lifelong memories. With our vast array of both businesses and professionals, you’ll have the opportunity to join a team that’s beloved around the world, and to find out how it feels to love what you do. We invite you to discover for yourself why a career with Disney is the opportunity you‘ve been looking for.

About Disney Streaming Services:

Disney Streaming Services is responsible for developing and operating The Walt Disney Company’s direct-to-consumer video businesses globally, including the ESPN+ premium sports streaming service; the upcoming Disney subscription video service; and BAMTECH Media, a global leader in direct-to-consumer video streaming products and solutions. Our core mission is to deliver global audiences the freedom to access content on their terms across any connected device, time or location. We serve consumers by bringing the world’s most beloved characters, timeless stories, legendary athletes, and epic sporting events to global audiences through best-in-class direct-to-consumer video services. We strive daily to imaginatively challenge convention with innovative technology that gives consumers the freedom to access content on their terms across any connected device, time or location.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney Streaming Services LLC, which is part of a business segment we call Disney Streaming Services.

Disney Streaming Services LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.

Read Full Description

Discover Similar Jobs

Suggested Articles