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About Us

David Yurman is a celebrated American jewelry company founded in New York by David Yurman, a sculptor, and his wife, Sybil, a painter and ceramicist. When the artists began collaborating, their goal was simply to make beautiful objects to wear. Led today by their son Evan, David Yurman creates timeless, yet contemporary collections for women and men defined by inspiration, innovation, consummate craftsmanship and cable – the brand’s artistic signature. David Yurman collections are available at 50 retail stores throughout the United States, Canada, Hong Kong and France and at over 300 locations worldwide, through their exclusive authorized fine jewelry and timepiece network of retailers.

Our Values

At David Yurman, creativity, innovation and impeccable craftsmanship are at the core of everything we do. Fueled by the energy of our hometown, New York City, artistic passion informs each and every jewelry design. The Yurman family’s guiding vision continually defines and redefines what it means to be the preeminent American luxury jewelry brand. We are committed to responsible business and social practices and to the protection and advancement of human rights. We believe in partnering with others who share these values and understand their importance.

Job Description

Role and Responsibilities

The primary purpose of the role is to lead the CRM function for David Yurman. This role will lead a team of 3-4 that sets CRM strategy, execution and generate customer data and actionable insights for omni-channel customer experiences.

The role will oversee customer activations across multiple owned and paid marketing channels, online and offline, and will ensure that we maximize new customer acquisition, retention, Loyalty and Customer Lifetime Value. The candidate will collaborate with Data, IT, Retail, eComm to develop data-centric, actionable insights and strategic roadmap using the right technology and tools. We are looking for highly motivated team members who are passionate about creating the best luxury customer experience, embrace data/analytics and CRM innovation, have the rigor needed to solve problems, and possess an innate entrepreneurial spirit to explore the uncharted.

This position will report to the VP, Marketing Strategy & Insights. Responsibilities fit into the below broad categories

  • CRM strategy: set CRM long and short-term vision and strategic roadmap, with clearly defined opportunity sizing, KPIs, priority, and project plan
  • CRM Execution Roadmap: Guide the CRM team on the execution of strategic roadmaps, advocate/escalate for enablers, decisions and communicate business impact to executives
  • Loyalty Program: Build/revamp VIC/loyalty programs and experiences with internal and external partners (retail, eComm, marketing) to increase prospecting of high value consumers, cultivate loyalty beyond reasons, and strengthen community of like-minded valuable customers base
  • Customer Growth: Support DY’s growth strategy with CRM specific initiatives such as winning with male consumers, deeper penetration of domestic markets, expansion of retail footprints, and acceleration of eComm
  • Customer experiences & journey: Define customer-centric experiences and journeys (e.g., onboarding, post-purchase, 2nd purchase) in collaboration with key stakeholders, develop programs/campaigns to activate. Be ready to jump in and ensure campaigns are delivered on time.
  • Customer segmentation and insights: Bring in best-in-class ideas to improve customer segmentation, targets, insights, and refine Customer Growth Model to guide marketing strategy
  • CRM analytics and insights:

o Lead CRM Data Science and analysis, and work with Data Engineering teams to create new Machine learning models,

o Democratize customer data and insights; recommend actions and influence marketing strategy with regularly sharing of Customer insights to Marketing leads, retail, eComm and Brand ambassadors

o Ensure 1st party data is constantly improved and utilized to the fullest extend. Guide the team to generate hypothesis, identify big ideas, and translate them into data/analysis/modeling needs and communicate across teams for recommendations

Skills and Qualifications

  • Bachelors' Degree in a quantitative field (Mathematics, Engineering, Operations Research, Statistics) or Bachelor’s Degree in marketing strategy, luxury marketing
  • 12+ years of CRM and customer experience (strongly prefer experience in luxury brands)
  • 5 - 7 + years' experience driving analytics for marketing, hypothesis testing and developments
  • 4+ years' experience with Statistical Analysis, Machine learning and Predictive modeling
  • 7 + years' experience managing a team in a direct capacity
  • Excellent understanding of marketing KPIs and go-to-market channels.
  • Have worked with teams or manage a team that uses SQL queries. Have knowledge of Data Engineering tools. Must be comfortable diving into the details
  • Expert with hypothesis testing and A/B testing frameworks and/or innovated AI-driven testing frameworks
  • Experience building decks and presenting to C-suite.
  • MBA preferred

Location: New York

Hybrid Work Schedule

Compensation: $190,000-$200,000

Diversity, Equity & Inclusion at David Yurman

As a company founded by artists, David Yurman champions self-expression in everything we do. We are committed to fostering a culture of openness and creative collaboration within our entire community, and we cherish the diversity of our employees’ backgrounds and perspectives. We will always advocate for equity and inclusion for all.

David Yurman is an Equal Employment Opportunity employer and provides equal opportunities to all employees and applicants without regard to an individual’s age, race, creed, color, religion, national origin, sex (including pregnancy, sexual orientation, gender).

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Confirmed 5 hours ago. Posted 30+ days ago.

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