Analyst, Programmatic Trader

Kaplan

Experience
Industry

Job Title 

Analyst, Programmatic Trader

Job Description

The Programmatic Trader works closely with Digital Marketing and Performance Management teams to execute Programmatic media campaigns from start to finish while managing and exceeding client KPI's. The Programmatic Trader reports to the Manager, Programmatic Media Trader, using independent judgment and discretion to manage client spend while being accountable to the larger digital team.

Key Responsibilities:

  • Own insertion orders with multiple advertisers, with a deep understanding of campaign management and optimization strategies (bid management, tactics, data, and audience analysis, etc.)
  • Execute programmatic campaigns from start to finish; setup, implementation, optimizations, reporting
  • Analyze campaign data & optimize towards maximum performance and client ROI
  • Extract and deliver insightful findings for client reports throughout the life of the campaign; identify optimization opportunities to implement both in real-time and long term
  • Build and evolve relationships as the primary point of contact with media partners and internal teams (Digital Marketing and Performance Management)
  • Continually evaluate Programmatic strategies, identify and test growth opportunities
  • Proactively monitor campaign activity for delivery, ad quality, and performance
  • Work with Performance Management teams to develop measurement plans to deliver on campaign and client objectives

Minimum Qualifications: 

  • Bachelor Degree with a focus in Science, Math, Technology, Engineering, Marketing or Management
  • 2 + Years of professional experience
  • Experience with Display and Video 360 and Google Ads
  • Experience in working in and managing bid optimization platforms
  • Experience with PowerPoint, Excel, Word, and GSuite

Location

Bangalore, KA, India

Additional Locations 

Employee Type

Employee

Job Functional Area 

Digital Marketing

Business Unit

00092 Kaplan Health

Kaplan is an Equal Opportunity Employer. All positions with Kaplan are paid at least $15 per hour or$31,200 per year for full-time positions. Compensation for specific positions are based on job level, skills, years of experience, and education, among other factors. Additionally, certain positions are bonus or commission eligible. Information regarding benefits can be found here.

Individuals hired for KNA positions that require in-person travel and/or interactions must be fully vaccinated against COVID-19 unless otherwise prohibited by law. KNA complies with federal, state, and local laws with regard to accommodations related to this policy.

Diversity & Inclusion Statement:

Diversity inspires innovation and growth in the Kaplan community. Kaplan strives to be a model employer for inclusiveness. Not only does Kaplan value its employees for their professionalism and skills, but also for the unique viewpoints they bring to the Organization. Kaplan's employees bring diverse perspectives, ideas, and backgrounds that give Kaplan a competitive edge in anticipating and exceeding our students' needs in today's global market. Learn more about our culture.

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Confirmed a day ago. Posted 30+ days ago.

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