Assistant Digital Marketing Manager 电子市场助理经理

Shangri-La

Responsibilities
Workhours

Jing An Shangri-La, Shanghai

Jing An Shangri-La, Shanghai is located right in the heart of the Jing An central business District, it is the focal point of the Jing An Kerry Center. The hotel has total 508 guest rooms and 6 distinctive restaurants. It sits on a network of public transport,including direct underground passages to the Metro Lines 2 and 7. Its prime downtown location provides extensive convenient transportation coverage.

上海静安香格里拉大酒店坐落于静安区中央商务区的中心地带,是静安嘉里中心的聚焦点。酒店共有508间客房,6家特色中、西、日餐厅。酒店紧邻四个街区,楼宇底层连接地铁2号线或7号线,其优越的市区中心位置提供了广泛便利的交通覆盖。

We are currently looking for an Assistant Digital Marketing Manager to join our Sales & Marketing team.

As an Assistant Digital Marketing Manager, we rely on you to

  • Support the Senior Marketing Manager
  • Plan, develop and execute digital marketing campaigns
  • Maintains all digital marketing channels
  • Drive online traffic through digital marketing campaigns
  • Manage online content for the hotel and ensure all content is compliant with brand guidelines
  • Establish goals, measure performance of digital campaigns and assess against goals
  • Analyse return on investment of digital campaigns and utilise data to enhance digital marketing strategy
  • Maintain the public image of the Shangri-La brand

We are looking for someone who:

  • Has a passion for Sales and Marketing
  • Enjoys being creative
  • Always thinks outside the box
  • Enjoys interacting with people
  • Communicates and writes with fluency in English (as well as the local Language)
  • Solid knowledge of digital marketing and the platforms associated with it
  • Preferably has relevant experience from an International 5* Hotel Group
  • Is strategic and analytical to deliver objectives in SEM (Search Engine Marketing)
  • Well-versed in SEO (Search Optimization Engine)
  • Adept in using analytical tools such as Google Adwords, Adobe Analytics, Social Bakers, etc.
  • Always kept up-to-date with latest industry trends and market practices

工作概述:

支持上级工作

计划、发展和电子市场销售活动

维护所有电子市场渠道

通过电子市场销售活动推动在线流量

管理酒店的线上内容,确保所有内容符合品牌的要求

建立目标,衡量电子市场销售活动的表现,并根据目标进行评估

分析子市场销售活动的投资回报,利用数据提高子市场营销策略

维护香格里拉品牌的公众形象

岗位要求:

对市场销售工作抱有热诚

富有创造性思维

热爱与他人沟通互动

流利的中英文沟通及书写能力

扎实的电子市场及相关平台知识

国际品牌连锁五星级酒店工作经验优先

在SEM(搜索引擎营销)中提供战略和分析性的目标

精通SEO(搜索优化引擎)

熟练使用谷歌Adwords, Adobe Analytics, Social Bakers等分析工具

随时掌握最新的行业趋势和市场情况

By applying to this position, you have read, understood and agreed to our Data Protection Policy. (if the hyperlink does not navigate you to the policy, please copy this URL and view in web browser: https://www.shangri‐la.com/group/careers/data‐protection)

通过申请此职位,表示您已阅读、理解并同意我们的数据保护政策。(如果您无法通过此超链接阅读该政策,请复制以下URL并在网页浏览器中查看:https://www.shangri-la.com/group/careers/data-protection)

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Confirmed 31 minutes ago. Posted in 7 days.

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