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JOB SUMMARY

This position is responsible for the execution of defined services that supports hotels with necessary digital marketing and operational tactics.

The Digital Specialist Manager, Digital Field Marketing, Southern Europe role will ensure completion of defined tasks as requested by the hotels who participate in select Digital Field Marketing packages and services valid across Southern Europe region.

The role requires a focus in ensuring hotels are aligned to global compliancy and ensuring approved content is updated across e specific digital platforms and channels, provide monthly automated reports to participating hotels, support social media marketing and destination marketing campaigns through email marketing to maximize online presence that attribute to the hotels performance.

CANDIDATE PROFILE

Education and Experience

  • 3+ years’ experience in an online agency, client services position or hotel marketing is required or equivalent experience.
  • Diploma in marketing or related field or equivalent certification from higher education.
  • Strong workflow management skills and experience in content management systems.
  • Organized, detail-oriented and deadline-sensitive; takes initiative and anticipates needs.
  • Proficiency in English and Spanish is required. Portuguese and/or Catalan of advantage. 
  • Location: Madrid

CORE WORK ACTIVITIES

Managing Work, Projects, and Policies

Delivers against all aspects of the Digital Marketing program and associated services for hotels and the area. This includes:

Implementing and managing the Hotel Web Sites on Marriott.com and Global sites

  • Maintain and update all Marriott.com Hotel Web Site content.
  • Conduct audit of Marriott.com Hotel Web Sites with defined score and areas of improvement.
  • Update EPIC fields associated to hotels website pages.
  • Ensure Hotels online positioning is up to date and correct. 
  • Update and load photography into Marriott asset library ensuring correct compliancy.
  • Support with link and PDF loading on hotel websites.
  • Update alert and emergency messaging
  • Load hotels offers as directed by hotel team and continent team.
  • Ensure Tripadvisor and GMB listing, and updates as needed from hotel.
  • 3rd Party listings (OTA’s) and content scores updates to hotels.
  • Add content as directed through Marriott systems.
  • Liaise and work with hotels with detailed feedback on content audits and scores. 

Email Marketing Support

  • Collate, create, and execute monthly METT email campaigns per markets
  • Securing the METT date in the METT calendar with the confirmation from ADMDL per market.
  • Building a dedicated landing page to be used for METT
  • Build offers into MBOP as required

Destination Marketing Support

  • Collect content and information for all market campaigns.
  • Coordinate and ensure the development of tactical landing pages.
  • Testing and optimization of continent and regional campaigns. 
  • Provide landing pages to appropriate teams for paid media execution.
  • Support the set up and management of paid and social media campaigns as needed.
  • Compile reporting and recommendations for all campaigns.

Reporting Suite

  • Provide monthly reports to all participating hotels, ensuring data is accurate and the report is sent to the relevant persons at hotel level as per set time frame monthly.
  • Support DFM team in pulling automated reports for participating hotels and distribute to relevant team member within set time frame.

SEO Support

  • Support DFM team in implementing SEO program per market.

Social Media Marketing Support

  • Support hotels with set up of social channels, Sprinklr access, provide resources such as trainings available
  • Support with scheduling content, creating campaigns, and reporting on all social channels monthly

Supporting Operations

  • Liaise and work with hate.ls with detailed feedback on content audits and scores. Fostering good client relationships with hotels.
  • Coordinate and Ensure the development of tactical landing pages, testing and optimization of continent and regional campaigns with all specialists.
  • Implementation and workflow process management of all content optimization requests for the digital field marketing teams.
  • Identify training opportunities to elevate digital knowledge.
  • Support with defined project's as outlined by the Senior Manager to ensure the overall performance of the team, its areas/markets and participating hotels.

Relationships & Processes

  • Develop knowledge and work with Marriott international teams to improve turnaround and SLA's to hotels.
  • Manage relationship with key vendors to drive scalability of efforts and implementation consistency and platform development oriented at better tracking/conversion
  • Where appropriate, develop, support, and implement new processes and track output to improve efficiency for the team.

Additional Responsibilities

  • Attends and participates in all relevant internal and external meetings.
  • Informs, updates, and provides information to managers and co-workers in a timely manner.
  • Presents ideas, expectations, and information in a concise, organized manner.
  • Uses problem solving methodology for decision making and follow up.
  • Maintains positive working relations with internal, teams and department managers.
  • Manages time effectively and conducts activities in an organized manner.
  • Performs other reasonable duties as assigned by manager.

Learning and Applying Professional Expertise

  • Applied Learning - Seeks and makes the most of learning opportunities to improve performance of self and/or others.
  • Business Acumen- Understands and utilizes business information to manage everyday operations and generate innovative solutions to approach business and administrative challenges.
  • Technical Acumen- Understands and utilizes professional skills and knowledge in a specific functional area to conduct and manage everyday business operations and generate innovative solutions to approach function-specific work challenges.

Basic Competencies - Fundamental competencies required for accomplishing basic work activities.

  • Basic Computer Skills - Uses basic computer hardwareand software (e.g., personal computers, word processing software, Internet browsers, etc.).
  • Mathematical Reasoning- Adds, subtracts, multiplies, or divides quickly, correctly,and in a waythat allows one to solve work-related issues.
  • Oral Comprehension- Listens to and understands information and ideas presented through spoken words and sentences.
  • Reading Comprehension - Understands written sentences and paragraphs in work related documents.
  • Writing - Communicates effectively in writing as appropriate for the needs of the audience.

Analytical Skills

  • Learning, Processing

Interpersonal Skills

  • Customer Service Orientation, Diversity Relations, Teamwork, Influence

Personal Attributes

  • Integrity, Dependability, Positive Demeanor, Presentation, Stress Tolerance, Adaptability/Flexibility

Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.

Marriott International is the world’s largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.

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Confirmed 17 hours ago. Posted 9 days ago.

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