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Global SEO Content Manager

Description -

We are looking for a data-driven Global SEO Content Manager to join the Worldwide SEO COE (Center of Excellence) team to support HP.com search engine optimization efforts. The SEO Content Manager will work closely with the Global SEO Group Manager and Global Content and Research Lead to enable content marketing best practices within HP.com web platforms via producing and publishing new content per advertorial/editorial calendar. In addition, the SEO Content Manager will provide operational teams with ecommerce content optimizations to improve user experience in alignment with SEO best practices.

Expected Responsibilities:

  • Manage content creation/syndication, localization, and publishing based on audience/keyword research
  • Work with cross-functional teams to support ecommerce content optimizations and update within CMS
  • Routinely audit and compile content opportunities valuable to SEO; size the business case and prioritize
  • Be a creative but flexible thinker with high technical acumen and the ability to garner cross-functional support in pursuit of holistic content marketing solutions with evergreen value
  • Required to make data-driven decisions in an often fast-paced, fluctuating business environment
  • Take part in solving challenging SEO problems related to direct-to-consumer (DTC) ecommerce

Education and Experience Sought:

  • Bachelor’s degree in Business Admin., Communications, English, Journalism, Marketing, or related fields
  • 3-5 years minimum SEO experience in large enterprise environment with multiple business stakeholders
  • Proven track record of managing a content marketing program resulting in incremental organic growth
  • Deep understanding of enterprise analytics platforms like Adobe Analytics or Google Analytics 360 e.g., user behavior and website engagement metrics, dimensions, segments, ecommerce and event tracking
  • Advanced expertise and knowledge of online space, including search engine trends and technologies
  • Advanced understanding of Google search engine optimization best practices and webmaster policies
  • Knowledgeable about web languages like DOM, HTML, JavaScript, CSS, XML, and able to easily parse HTML elements within web page source code
  • Familiarity with enterprise SEO platforms like Ahrefs, BrightEdge, Conductor Searchlight, Searchmetrics, SEMrush, or seoClarity is a must
  • Familiarity with content management systems like WordPress, Drupal, Joomla, Adobe Magento is a must
  • Comfortable using productivity and collaboration applications to manage projects and tasks like Microsoft Office, Microsoft Teams, Google Workspace, Trello, Confluence, Jira, Asana, Smartsheet

Other Knowledge and Skills Sought:

  • Can-do, positive attitude and willingness to work in fast-paced team environment
  • Highly detail-oriented with proven project management and organizational skills
  • Ability to link roadmap projects and website enhancements to business results
  • Creativity and curiosity around project planning and process improvement
  • Strong analytical, problem identification and solving skills
  • Strong written and verbal communication skills

HP offers a comprehensive benefits package, including:

  • Dental insurance
  • Disability insurance
  • Employee assistance program
  • Flexible schedule
  • Flexible spending account
  • Health insurance
  • Life insurance

Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The typical base pay range for this role across the U.S. is $79,150.00 -- $121,900.00 annually with additional opportunities for pay in the form of bonus and/or equity. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

#LI-post

Job -

Marketing

Schedule -

Full time

Shift -

No shift premium (United States of America)

Travel -

No

Relocation -

No

EEO Tagline - 

HP Inc. is EEO F/M/Protected Veteran/ Individual with Disabilities.

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Confirmed 8 hours ago. Posted 10 days ago.

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