IPG Mediabrands

Position Summary

We are looking for you - dynamic, best-in-class talent - to join the Reprise team as a Senior Specialist, Paid Search. The Senior Specialist of Search Engine Marketing will assist with developing, optimizing, maintaining, and communicating a digital strategy for our clients and buying media across paid search platforms.

Job Responsibilities

• Developing, optimizing, and maintaining paid search campaigns for clients 
• Understanding client goals and how to maximize those measures of success through tactical strategies and technologies 
• Daily campaign & budget management including optimizations 
• Analyzing & reporting data on a weekly/bi-weekly/monthly & ad-hoc basis 
• Supporting the team Director 
• Professional communication with clients, vendors and partners 
• Implement SEM best practices 
• Keeping abreast of industry news and developing POVs to communicate relevant updates to client 
• Brainstorming/researching targeting & copy ideas for specific campaigns 
• Developing, executing and testing across campaign variables that create client-specific insight and feed future successions of testing 
• Familiarity with 3rd-party tracking vendors 
• Maintaining and optimizing client campaigns to improve overall performance against pre-determined benchmarks on an ongoing basis 
• Putting together client-friendly production sheets for approval 
• Manage/training Associate Analysts on the search team and responsible for overseeing their career development

Desired Skills & Experience

• Bachelor’s Degree or Equivalent Experience 
• Minimum 2 – 4 years’ experience of SEM/PPC experience, preferably with agencies, including experience in social media, web analytics, and SEO a big plus 
• Strong working understanding of the SEM industry, including major players and supporting technology (bid management tools (Marin/Kenshoo), AdWords, Bing Ads, and Gemini.) 
• Experience working on enterprise level PPC accounts with large budgets 
• Expert ability in keyword research, ad copy writing, landing page optimization, and bid management 
• Proven ability to understand high-level client goals and how they translate into media strategy when applied via online technologies 
• Process oriented, with the ability to juggle many tasks at one time. Time management skills are critical 
• Ability to effectively communicate processes and tactics to clients, peers, and junior members of search team 
• Technical background a plus (conversion tagging, FTP, HTML, etc.) 
• Excellent writing and communication skills 
• Firm grasp of how to test marketing tactics and achieve performance metrics 
• Thought leadership a plus 
• Extensive knowledge of Microsoft Excel 
• Excellent quantitative and qualitative analysis skills

Employment Transparency

It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law. 

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. 

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions. 

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email accommodation@mbww.com

As the global performance marketing agency of IPG Mediabrands, we are obsessed with Customer Flow, the continuous movement of customers along the path to purchase. Our purpose is to help brands build and accelerate Customer Flow, and we offer deep expertise in digital crafts required to move customers along that journey. We do this by unifying our craft experts which include search, social media, SEO, eCommerce, content creation and strategy under a single operating system.

Our expert team of specialists delivers integrated initiatives that help the world’s leading brands connect to the people who drive their business forward – efficiently and effectively. Reprise is headquartered in New York with over 60 offices around the world and works with brands like Johnson & Johnson, Coca-Cola, Amazon, American Express, Lego & more.