Balenciaga - Global Data & Conversion Rate Optimization Analyst (f/m)

Kering Technologies

Benefits

Summary

Cristóbal Balenciaga founded the House in 1917 in his home of Spain. In 1937, he established the brand in Paris, designing its collections there until 1968. Cristóbal Balenciaga had a reputation as a couturier of uncompromising standards and was referred to as "the master of us all" by Christian Dior and as “The Couturier of the Couturiers” by Gabrielle Chanel. The ultra-modern shapes were trademarks of the house.

While the brand’s identity is firmly rooted in its highly conceptual prêt-à-porter collections, its leather goods, footwear, and accessories experience worldwide success as well. Among the archetypal products of the House are its handbag collections. A new focus on the development of Balenciaga ready-to-wear collections for men was quickly established as highly successful.

Since October 2015, Demna Gvasalia has designed both men’s and women’s collections as the artistic director.

The Balenciaga House, part of the Kering group since 2001, is one of the most influential names in fashion.

Job Description

We are currently seeking a Global Data & Conversion Rate Optimization Analyst who will report to the Ecommerce Director.

Your opportunity

You will analyze and generate insights from different data sources to understand how users behave online, with a view to improving website conversion rates.

How you will contribute

  • Define Data Analytics strategy on Global Scope (WW)
  • Supervise tracking and tags implementation on the Digital Flagship & tablet in store
  • Set-up & manage Digital reports & dashboards, provide recommendations to optimize conversion KPIs, monitor & improve website performance
  • Monitor the implementation of A/B tests
  • Define the Conversion Rate segmentation criteria
  • Design conversion modelling

Who you are

  • 5 years experience in formulating optimization strategy in e-commerce Websites
  • Highly proficient in Google Analytics and Content Square 
  • Good knowledge on Baidu Analytics
  • Basic knowledge on data visualization solutions and AGILE methodology (is a plus)
  • Must be highly organized with excellent project management skills
  • Fluent in French and English

Why work with us

You will bring strategic inbound value to address business challenges and drive successful website conversion.

Balenciaga is committed to thriving your professional development within the House or in the Kering group. We empower leaders to create, build and sustain high performing teams that excel in execution. We guide every employee to reach their full potential in a stimulating and fulfilling workplace environment.

Diversity Commitment

Balenciaga is committed to fostering a diverse workforce. We believe that diversity in all its forms - gender, age, nationality, culture, disability, sexual orientation… - enriches the workplace and our client experience. As an Equal Opportunity Employer, we welcome all applications and select our talents based on competencies and in alignment with our brand behaviors. Setting people for success is what we live for. It is part of our interview process to discuss with you how to excel in our company.

Job Type

Regular

Start Date

2021-04-15

Schedule

Full time

Organization

BALENCIAGA S.A.S.

Read Full Description
Confirmed 22 hours ago. Posted 30+ days ago.

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