Company Description
Publicis Health Media (PHM) is the market-leading media agency in the health category, providing unmatched health and pharmaceutical expertise, innovation, and buying clout for some of the world’s biggest healthcare brands. The work we do at PHM is shaped by our genuine passion for health and wellness: the imperative to help real patients navigate the most pivotal moments of their healthcare journeys—moments of curiosity, fear and optimism.
As health media specialists, we channel this passion into a dogged pursuit of marketing solutions that help our clients and brands navigate the complexity of the modern healthcare landscape. From deep category expertise to the latest innovations in the industry, our team’s best-in-class health media aptitude allows us to deliver on that promise for our clients.
PHM has its finger on the pulse of the industry—we’re a creator culture with the deep insights to uncover what’s important now and next in media. Our annual HealthFront, the only industry upfront dedicated to health, profiles industry trends and disruptors and helps drive our client’s business results in the dynamic health & wellness marketplace.
Internally, we align around our mission to connect people with life-saving health and wellness solutions every day and we celebrate our connection to one another and the communities around us through our #PHMLove movement.
PHM is part of Publicis Health, the world’s premier health-oriented agency network. A division of Publicis Groupe, Publicis Health manages top-tier agencies specializing in promoting innovative solutions in advertising, digital, branding, message delivery, market access, and medical communications.
Job Description
The Paid Search Associate Director provides functional management and leadership to a team of experienced paid search marketers. The Associate Director is responsible for staffing, revenue projections, process development, leading client search programs, providing strong cross-functional contribution and business development.
Key Responsibilities
Knowledge
- Expert knowledge of the holistic search landscape (paid and organic), how consumers leverage search and how brands can benefit from a strong search presence
- Expertise in search campaign implementation, management, analysis and optimization
- Strong understanding of digital landscape and agency capabilities
- Advanced understanding of client category landscape and competitive factors
- Advanced understanding of consumer behavior and targeting/segmentation analysis tools
- Expert project management skills, time management skills and process development & integration
- Advanced knowledge of all media functions (planning, SEO, online and offline Media, technology, etc)
- Expert Knowledge of search and media landscape tools (Keyword Planner and competitive tools such as SEM Rush, comScore, Kantar, etc)
- Experience managing vendor relationships
- Experience leading large teams
- Experience creating processes and efficiencies within a team or organization
Internal: Operations, Tactics and Strategy
- Ensures adherence to and drives best practices across the brands/client
- Help set and ensure delivery on SEM department goals and oversee team’s growth and progress
- Responsible for continual evolution of agency’s search approach and client deliverables
- Draws insight from search landscape and market conditions and ensures dialogue with client and internal team on strategic implications
- Actively participates in formal development processes – performance management, goal setting, mid and end of year reviews, etc. Strong leadership and coaching to direct and indirect teams; Providing clear communication on business initiatives and client requests
- Demonstrated commitment to agency recruitment and interviewing efforts
- Drive team process, financial accountability, education/training and best practice sharing
- Main point of contact for vendor relationships
- Lead other department-wide projects such as benchmarking, business development, solutions improvement and industry POVs
Client Relationship
- Shares responsibility for maintaining strong client and procurement relationship and performance on assigned brands
- Deep understanding of client’s business goals and objectives and how media recommendations meet needs
- Works closely with the client and procurement to identify enterprise-wide areas of improvement in process and efficiencies
- Seen as strategic search thought leader
- Key point of contact and primary search escalation point for the assigned client
- Understands how category and competitive conditions impact our clients
- Able to lead clients through financial discussions and addresses budget/financial/scope related questions
- Strong oral and written communication skills
Qualifications
- Exhibits integrity and trust
- Exhibits self-development
- Adherence to agency procedures (on-time and accurate timesheets, GDPs, 360 feedback)
- Proven ability to lead people and projects
- Ability to work in a matrix (multi-supervisory) environment; Ability to multi-task, manage one’s time, and demonstrate personal organization and ability to meet deadlines (strong work ethic); Ability to take initial direction, then transition to a more independent work style.
- Able to problem solve and provide alternative solutions
- Ability to build relationships, lead, and communicate across work groups
- Proven ability to lead people (mentoring and developing) and projects
- Thinks creatively
- Ability to anticipate problems before they happen
Education and Experience
- Bachelor’s degree required.
- 8+ years search campaign management experience
- Healthcare industry knowledge a plus
- Google AdWords Certification desired
- Knowledge of search landscape and management tools a must
Additional Information
All your information will be kept confidential according to EEO guidelines.
