Affiliate Marketing Specialist (Zu)

Qurate Retail Group

Job Description Details

We want every customer to be a passionate fan of Zulily. Our success is having a healthy business with happy customers. We are seeking a talented Marketing Specialist to help manage affiliate and partner marketing programs, leverage data and analytics to acquire the right customers and positively impact marketing performance down to the bottom line.

You aspire to be a data-driven marketer who loves digging into the details, solving for unique challenges, testing new & unproven tactics and partnering with other teams when necessary to drive meaningful results. You can work independently when necessary, own projects from beginning to end and communicate insights to stakeholders at all levels.

You are analytical and understand the complexities surrounding measurement of digital marketing channels. You are excited about working in an environment that is innovating the way data and technology are used to drive customer growth. You’re not afraid to use existing marketing platforms & channels in non-standard ways to drive business results. 

What you’ll do:

  • The Partner Marketing Specialist will be a key contributor in the strategy and execution of the Zulily affiliate program in effort to identify opportunities for growth, working alongside internal and external partners/vendors. 
  • This role includes responsibility for a variety of affiliates/partner marketing tasks including contributing to negotiating placements, maintain a high level of communication with our network and 3rd party partners, overall program maintenance, regular reporting and data analysis.
  • This role contributes to Zulily's success by intelligently deploying our marketing budget in high ROI opportunities and acquiring high value customers.

How you’ll do it:

  • Assist in identifying and recruiting publishers through research or referrals
  • Deliver a data-driven, quantitative approach to affiliate marketing; using metrics to measure success and test/plan new campaigns and find areas of improvement
  • Supply event links, brand & PR campaigns, and creative assets to publishers/influencers
  • Assist in developing promotional strategies and incentive programs
  • Build and cultivate effective relationships with publishers, influencers, and agencies
  • Continuous communication with our current publishers and 3rd party vendors
  • Proactively monitor traffic sources and leads on all campaigns
  • Maintain affiliate/influencer marketing calendar and newsletter
  • Demonstrate behaviors consistent with the Company’s Vision, Mission, and Values in all interactions with customers, co-workers and suppliers.

Qualifications:

  • 1-2 years relevant experience managing digital marketing campaigns
  • Experience analyzing campaign performance and performing data analysis
  • Ability to work cross-functionally to ensure program success
  • Experience launching new channels and programs
  • Strong relationship building and maintenance skills
  • Strong problem identification and resolution skills
  • Detail-oriented and ability to manage priorities
  • High level of proficiency using Excel for data analysis and reporting
  • SQL and Tableau experience preferred
  • Bachelor’s degree in business, marketing, or related field.

About Zulily, LLC

Zulily, LLC, is a retailer obsessed with bringing its customers special finds every day—all at incredible prices. zulily features an always-fresh curated collection for the whole family, including clothing, home decor, toys, gifts and more. Unique products from up-and-coming brands are featured alongside favorites

from top brands, giving customers something new to discover each morning. zulily was launched in 2010 and is headquartered in Seattle with offices in Nevada, Ohio and Pennsylvania. For more information visit www.zulily.com. zulily, LLC, is a wholly owned subsidiary of Qurate Retail, Inc. (NASDAQ: QRTEA, RTEB), which includes QVC, HSN, Zulily and the Cornerstone brands (collectively, “Qurate Retail Group”), as well as other minority investments. Qurate Retail Group believes in a third way to shop -- beyond transactional ecommerce or traditional brick-and-mortar stores -- and is #1 in video commerce, #3 in ecommerce in North America and #3 in mobile commerce in the U.S. (according to Internet Retailer). For more information, visit www.qurateretailgroup.com.

EEO

As an equal opportunity employer, Qurate Retail Group is committed to a diverse workforce and is also committed to a barrier-free employment process. In order to ensure reasonable accommodations for individuals pursuant to applicable law, individuals that require accommodation in the job application process for a posted position may contact us at CareersUS@QVC.com for assistance.

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Confirmed 5 hours ago. Posted 30+ days ago.

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