Marketing Manager - Webinars

Wrike

Company Type
Experience
Workhours

Wrike is a work management platform that is transforming the way people work and collaborate. We are focused on top-notch engineering, design, usability and dedicated customer care with a diversified international customer base of 19,000 and growing daily. In 2017, Wrike was named to the Deloitte Fast 500 list of the fastest growing companies in North America for the third straight year.

Our mission is to make teams insanely productive and we're guided by our core values to Grow, Execute and Collaborate. While we’re scaling quickly (over 900 Wrikers across the globe), we work hard to recruit the right teammates who share the same core values, know how to get things done, and add to an awesome culture.

Our headquarters is in Downtown San Jose with several offices in North America, Europe, and Asia/Pacific. Wrike has earned best workplace awards such as “Top Workplace” and “Best Places to Work” consecutively and continues to produce and promote the best!

About the Role

We're looking for a passionate, entrepreneurial marketer to lead, manage and deliver our webinars, and online events. You will develop the calendar to deliver a regular cadence of full-funnel webinars. You will organize online live events for launches. You will work with our demand generation team on pre and post webinar emails and nurture campaigns. You will work with our customer marketing, partner marketing and Comms teams to source webinar speakers, work with the speakers to create the webinar materials, deliver the webinar and work with the demand generation team on follow-up and lead routing to sales. You are an excellent communicator and can create webinars that attract prospects that fall within our ideal customer profiles (ICPs), and convince them to consider purchasing our platform.

  • Own the strategy, calendar, and execution of our pipeline generating webinar program
  • Develop a deep understanding of our personas, verticals and roles to develop content that resonates with our ideal customer profile (ICP)
  • Deliver weekly, bi-weekly and monthly webinars for different audiences at different stages in the funnel
  • Become a product expert to deliver weekly product demos
  • Collaborate with customer, partner and brand marketing teams to source speakers for webinars that would be subject matter experts that can pull a high volume of attendees in our ICP
  • Work with our speakers to develop the deck and other materials for them
  • Collaborate with the marketing team to create pre-webinar promotions, post-webinar follow-ups and nurtures
  • Deliver live events and recurring online events to support product launch and demand gen goals
  • Speak at industry events

About You 

  • 5+ years of product marketing, content marketing or training experience in a B2B SaaS company
  • BA or BS degree
  • Excellent presentation creation and delivery skills
  • Deep knowledge of the marketing funnel
  • Ability to craft the right message for the right audience by funnel stage
  • Prior experience delivering webinars
  • Comfortable delivering live events
  • Familiar with LinkedIn and Facebook live events

Perks & Benefits

At Wrike, you’ll benefit from unlimited PTO, medical & dental care, commuter benefits, daily catered meals & snacks galore, team off-sites & happy hours.

Wrike is committed to creating and maintaining a diverse and inclusive space where our employees can thrive. We welcome all persons in to the Wrike family, embracing the diversity of racial and ethnic identity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, family status, disability, gender identity, Veteran status and any other protected status.

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Confirmed 15 hours ago. Posted 30+ days ago.

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