Product Marketing Manager, Competitive Intelligence

Zendesk

Job Description

In 2018, worldwide spending on CRM software grew 16% to reach $42B. At the same time, CRM software represented 25% of enterprise application spend. The CRM space is one of the hottest spaces to work at today! With the landscape in the CRM world as competitive as ever, the business is looking to our Competitive Intelligence team here at Zendesk to increasingly influence the strategic direction of the company and product.

In this significant role, you will become enriched with deep subject matter expertise in not only our competition, but also the markets we serve. You’ll have the opportunity to demonstrate this intelligence to influence the business across sales, marketing, product, success, etc., wherever you see opportunities. If you have a passion for driving broader and more strategic impact to the business, a passion for driving initiatives and working cross functionally across the business, and a passion for being on stage to get our business passionate about our competitive position, then this strategic role is meant for you!

What the day to day looks like:

  • Conduct ongoing in-depth research on competitor go-to-market strategy and product capabilities by leveraging a number of different sources including win/loss reports, secondary research (analyst reports, webinars, PR, etc.), and publicly available information
  • Develop a regular cadence of company-wide briefings and department specific updates (Company all hands, Product Summits, C-staff meetings, Sales Kickoff, Sales & Success Training) to instill awareness
  • Support field teams with global training problems in partnership with Sales Enablement, scalable self serve competitive assets (internal and external facing). Provide high touch support on sales deals and in competitive situations with customers (present to prospects and customers if needed)
  • Publish ongoing updates on market conditions to track company progress and periodically validate the total addressable market sizing for specific go-to-market verticals or use-cases
  • Work with Product, Marketing, Sales, Finance, and Legal to analyze the financial impact of pricing new features or SKUs

Requirements:

  • 3+ years of competitive, market intelligence, sales, and/or pre-sales experience.
  • Experience in a highly competitive space, and ideally B2B software
  • Experience driving strategic programs across the business
  • Experience in the CRM/Customer Engagement space (Salesforce automation, Marketing Automation, Customer Service)

Nice to haves:

  • Hands on experience in executing analysis using one or more of the following technologies: SQL, Tableau or another BI tool
  • Experience in market research and quantitative analysis, including building models and scenario planning
  • Solid understanding of enterprise software or SaaS economics; comfortable reviewing a 10-K or S-1 to extract insights
  • Familiarity and experience with competitive analysis, and communicating to a diverse audience of stakeholders

Zendesk builds software for better customer relationships. It empowers organizations to improve customer engagement and better understand their customers. Zendesk products are easy to use and implement. They give organizations the flexibility to move quickly, focus on innovation, and scale with their growth. 

More than 100,000 paid customer accounts in over 150 countries and territories use Zendesk products. Based in San Francisco, Zendesk has operations in the United States, Europe, Asia, Australia, and South America.

Interested in knowing what we do in the community? Check out the Zendesk Neighbor Foundation to learn more about how we engage with, and provide support to, our local communities. 

Zendesk is an equal opportunity employer, and we’re proud of our ongoing efforts to foster diversity & inclusion in the workplace. Individuals seeking employment at Zendesk are considered without regard to race, color, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, ancestry, physical or mental disability, military or veteran status, or any other characteristic protected by applicable law.

By submitting your application, you agree that Zendesk may collect your personal data for recruiting, global organization planning, and related purposes. Zendesk's Candidate Privacy Notice explains what personal information Zendesk may process, where Zendesk may process your personal information, its purposes for processing your personal information, and the rights you can exercise over Zendesk’s use of your personal information. 

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Confirmed 58 minutes ago. Posted 25 days ago.

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