Initiative - Associate Director, Business Intelligence & Accountability


Show navigation Hide navigation Home Careers My Profile Your user session will timeout in 5 minutes. Please click OK to continue with your application. Initiative- Associate Director, Business Intelligence & Accountability Tracking Code 20154796 Job Description Position Summary We are passionate about research and analytics. We are resourceful and inventive. We plan the work and work the plan (adapting along the way). We are experts in audience research, the measurement of media outcomes (reach, impression, frequency, verification and validation). We drive the development & use of audience investment decision tools. We are experts in measuring how audiences respond to media (Paid, Owned, Earned) and the optimization methods to make media & message work harder. We drive the use of Response Analytics to make media investment decisions. Essential Functions Bridging the planning target to Audiences that we can buy/reach with media Audience measurement within and across channels (incl. AMP for Planning) Audience investment decision tools (e.g. Matrix R&F, Dimensions, Improve) Media measurement vendor evaluation, contracting & budget management Cross Channel Response Attribution Analytics & Media Plan Optimization (e.g. modeling, AMP for Effectiveness, ad effectiveness studies) In Channel Response Attribution Analytics & Investment Plan Optimization (e.g. Multi-touch Attribution, TV STB database merges) Matrix – Awareness & Econometrics Modules Media effectiveness measurement vendor evaluation, contracting & budget management Advanced Customer Segmentation Instrument & Experiment design Data Extraction, Transformation & Loading Data Quality & Hygiene Team and people management New Business Development support Qualifications Education: Bachelor's degree required Concentration in analytic preferred Work Experience: 7+ years in Media Analytics and Audience Research Team management experience of 3+ people Skills: Analytic methods including: Time Series Regression w/ Cross Section, Customer Segmentation, Discriminant Analysis, Choice Models, Machine Learning Using data sources such as: Syndicated Consumer (e.g. Simmons, MRI), Syndicated Sales (e.g. IRI, Nielsen), Media Consumption (e.g. N-Power, Arbitron, Comscore), Paid Media Monitoring (e.g. Kantar, AdViews), Social Media Monitoring (e.g. NetBase, Sysomos), 1st Party (e.g. CRM), 3rd Party (e.g. Blue Kai), Digital Ad Server (e.g. DART, Atlas, Mediamind) & Site Served, Website Analytics (e.g. Omniture, Web Trends) Using analytic software including: IMS Suite, Excel, RDBMS (e.g. SQL Server), Statistics Package (e.g. SPSS, SAS, eViews, R), Data Visualization (e.g. Tableau) Consumer Research: Survey Design and fielding Analysis: Deductive and inductive reasoning. Data planning & hypotheses specification Communication: Logical writing, research paper and presentations. Discussion, debate & resolution. Presentation to small & large groups Project: Management, Documentation, Planning Business Process: Management, Documentation, Planning & Re-engineering People Management: Hiring, Motivating & Career Development Team Management: Collaboration & Knowledge Sharing About Us Initiative is different to other media agencies. We are not trapped by a legacy structure primarily centered on paid advertising. Instead, we are liberated by a new world structure designed to deliver highly differentiated and highly effective communications strategies for our clients. We’re not the biggest agency in town. So rather than outsize our competitors we must outsmart them. That’s why we’ve built the strongest strategic capability of any agency in the market. Core to this strategic capability is an obsession with culture and how brands can pivot from brand advertising (which is forgettable) to cultural branding (which is highly memorable). Our new world model is comprised of five central “craft centers” – Client Advice and Management, Strategy, Communications Design and Partnerships, and Analytics. Job Location New York, New York, United States Position Type Full-Time/Regular Apply Share LinkedIn Facebook Twitter Email AddThis Return To Job Listings Facebook Twitter LinkedIn YouTube Loading...

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Confirmed 2 days ago. Posted 2 days ago.

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