Your mission: Click prediction: How do you accurately predict if the user will click on an ad in less than a millisecond? Thankfully, you have billions of datapoints to help you. Recommender systems: A standard SVD works well. But what happens when you have to choose the top products amongst hundreds of thousands for every user, 2 billion times per day, in less than 50ms? Auction theory: In a second-price auction, the theoretical optimal is to bid the expected value.Continue Reading > Read Full Description
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