Digital & Demand Generation Marketing Manager

Cumulus Networks

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Digital & Demand Generation Marketing Manager at Cumulus Networks Moutain View, CA, United States H-1B [what are those tiles?] Apply Focus: Digital Marketing Strategy and Execution Dept – Business We are looking for a candidate to generate campaigns which sell and implement best practices; who can generate new leads, and expedite conversion of existing leads to subscriptions while implementing "upselling" tactics. Role and Responsibilities: Oversee entire demand generation program including webinars, email programs, nurturing campaigns, on- and offline advertising, event sponsorship, and activation at industry events and conferences, ensuring all marketing investments can be tracked and measured Execute integrated marketing campaigns which drive demand and deliver opportunities to meet and exceed pipeline contribution for the sales team Gain a deep understanding of our customer segments through user research, and define marketing strategies that reach and resonate with our target audience Develop studies and partner with various other teams to build content to establish Cumulus Networks as a thought leader and key partner Partner with product marketing on go-to-market planning and execution to effectively launch new features and products to users Own the online demand generation plan by target segments and industries to generate qualified sales leads using a mix of marketing programs, activities and events Build and manage key marketing integrations – Pardot, salesforce.com, lead scoring, drip campaigns, web site tools, third party lead sources, etc - working closely with vendors, sales operations and IT teams Build and maintain an effective marketing database supporting campaign targeting, nurture programs, drip campaigns and lead scoring Key Competencies: Understanding of and experience with online marketing campaigns, including banner ads and pay-per-click advertising, and the execution of automated email campaigns SalesForce.com knowledge Marketing automation knowledge, Pardot knowledge preferred Proficient in marketing best practices for B2B technologies Successful implementation of drip campaigns resulting in increased usage and or/sales Experience with web analytics tools including Google Analytics Webinar experience WordPress knowledge SEM/SEO knowledge Ability to drive and implement marketing solutions. Working knowledge of HTML Demonstrated proficiency with database design concepts, data modeling, and segmentation Minimum 3-5 years’ experience supporting search and digital marketing programs Bachelor’s degree in business or related field Apply or share with your friends and colleagues Tweet Focus: Digital Marketing Strategy and Execution Dept – Business We are looking for a candidate to generate campaigns which sell and implement best practices; who can generate new leads, and expedite conversion of existing leads to subscriptions while implementing "upselling" tactics. Role and Responsibilities: Oversee entire demand generation program including webinars, email programs, nurturing campaigns, on- and offline advertising, event sponsorship, and activation at industry events and conferences, ensuring all marketing investments can be tracked and measured Execute integrated marketing campaigns which drive demand and deliver opportunities to meet and exceed pipeline contribution for the sales team Gain a deep understanding of our customer segments through user research, and define marketing strategies that reach and resonate with our target audience Develop studies and partner with various other teams to build content to establish Cumulus Networks as a thought leader and key partner Partner with product marketing on go-to-market planning and execution to effectively launch new features and products to users Own the online demand generation plan by target segments and industries to generate qualified sales leads using a mix of marketing programs, activities and events Build and manage key marketing integrations – Pardot, salesforce.com, lead scoring, drip campaigns, web site tools, third party lead sources, etc - working closely with vendors, sales operations and IT teams Build and maintain an effective marketing database supporting campaign targeting, nurture programs, drip campaigns and lead scoring Key Competencies: Understanding of and experience with online marketing campaigns, including banner ads and pay-per-click advertising, and the execution of automated email campaigns SalesForce.com knowledge Marketing automation knowledge, Pardot knowledge preferred Proficient in marketing best practices for B2B technologies Successful implementation of drip campaigns resulting in increased usage and or/sales Experience with web analytics tools including Google Analytics Webinar experience WordPress knowledge SEM/SEO knowledge Ability to drive and implement marketing solutions. Working knowledge of HTML Demonstrated proficiency with database design concepts, data modeling, and segmentation Minimum 3-5 years’ experience supporting search and digital marketing programs Bachelor’s degree in business or related field TechMeAbroad is not licensed to give legal advice. We merely make typical statements to help you get started, not advice. If you need legal advice, ask us our exclusive list of trusted partners. Follow us on Facebook Twitter LinkedIn Google + Pricing Contact Have feedback? Random thoughts? Passionate praises? Annoyed frustrations? Drop us a mail at feedback@techmeabroad.com!

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