Assistant Media Planner

GTB

Description

JOB TITLE: Assistant Media Planner

PRIMARY FUNCTION / POSITION SUMMARY:

An Assistant Media Planner assists in the development and execution of integrated media plans (both traditional and digital media) under the direction of a Media Supervisor or Associate Media Director.

MAJOR RESPONSIBILITIES / PRINCIPAL ACCOUNTABILITIES:

  • Media Planning/Execution:

o Work closely with the all team members to gain client approval for strategy.

o Maintain budget updates and spreadsheets.

o Maintain flowcharts and plans.

o Competitive analyses.

o Write POV’s.

o Assist in management of ongoing budget tracking and reporting.

o Resolve discrepancies.

o Communicate and work with publishing partners to develop effective media solutions that deliver client objectives.

  • Media Research Analysis:

o Proficient with media research tools: DDS/Mediaocean, IMS, Kanter, Comscore, PRISMA, Media Tools, etc.

o Basic knowledge of media terminology and applications.

  • Media Awareness:

o Keep up with industry trends.

o Participate in media training sessions.

  • Maintain and support all company standards as specified within the Quality Management System.
  • Supports/facilitates the mandatory adherence to ISO9001 requirements, processes and procedures.
  • Perform other duties and projects as assigned.

KNOWLEDGE AND SKILLS:

  • Strong communication skills for frequent contact with the account and buying teams.
  • Strong computer skills (Microsoft Word, Excel, and PowerPoint).
  • Exceptional communication and relationship-building skills.
  • Emerging presentation and persuasion skills.
  • Attention to detail.
  • Significant organizational skills to work simultaneously on numerous media objectives in a comprehensive method.
  • Basic understanding of the media planning function.
  • Math acumen.
  • Strong analytical ability
  • Ability to learn and stay current in rapidly evolving, emerging space.

MINIMUM QUALIFICATIONS:

  • Assistant Media Planner is an entry level position within the planning discipline – previous marketing or marketing research experience is a plus.
  • Media planning experience preferred
  • Bachelor’s degree or equivalent experience preferred.
  • Have physical and mental requirements to meet the above listed job responsibilities.

DISCLAIMER:

The above information on this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to the job.

As an Equal Opportunity Employer, GTB Agency, LLC. does not discriminate against applicants or employees because of age, race, color, religion, gender, sexual orientation, genetics, pregnancy-related status, veteran status, physical or mental disability where the individual is otherwise qualified, national or ethnic origin, or on any other basis where protected by local, state, or federal law.

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Work Locations

Dearborn 550 building 550 Town Center Dr. Dearborn 48126

Job

Media

Organization

GTB

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Confirmed 8 hours ago. Posted 30+ days ago.

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