Lazada - Regional Manager / Senior Manager, CRM Operations - Regional

Lazada

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Lazada-Regional Manager/Senior Manager, CRM Operations-Regional

Location: Singapore

Department: Marketing & Communications

Educational Requirement: Bachelor

Team introduction

Lazada is the No. 1 online shopping & selling destination in Southeast Asia – present in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam. Lazada helps local and international sellers as well as brands serve the millions of consumers in the region through its marketplace platform, supported by a wide range of tailored marketing, data and service solutions. Southeast Asia is the next big internet market and global melting point for the whole world e-commerce.

Job description

The Regional CRM Operations Manager will work as part of a small dynamic team to drive CRM understanding and best practice across 6 countries. This is a diverse role which will see the successful candidate working closely with local teams to deliver buyer engagement through various enablement projects and campaign leadership. We are looking for an agile and talented CRM marketer with a passion for data-backed branding and insights.

Description of Tasks

  • Lead regional CRM strategies for Mega-campaigns. Includes planning, creative, campaign automation and post-campaign analysis.
  • Work with brand insights and Data Science team to develop new customer segments and tags in audience manager. Includes algorithm and data enrichment projects.
  • Support local countries category and campaign teams to translate audience insights into business plans, and business plans into audience strategies;
  • Work with regional and creative team to develop best practice channel guidelines
  • Provide Weekly Performance steering to help local country managers identify opportunity areas
  • Co-ordinate and support local countries for A/B testing to develop best practice creative and content guidelines
  • Consolidate business requirements for enhancements to CRM tools and channel UX
  • Rollout new product features across the region. Including developing and conducting training workshops for multiple management levels.
  • Support Instant Messaging team to streamline message centre user experience

Job requirements

  • 5 years minimum marketing experience (2 years minimum CRM experience) in a Consumer marketing environment; ecommerce or online marketing essential.
  • At ease with data analysis and reporting (GA or Omniture and excel)
  • Understanding of quantitative and qualitative market research methodologies and insight mining
  • Copywriting and Creative development for online CRM channels including mobile and email
  • Experience in conducting A/B and multi-variate tests
  • Confident presenter with strong verbal and written communication skills
  • Self-directed worker with good intra-personal skills

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