CRM Growth Specialist


Company Type

Tinder brings people together. With tens of millions of users and a presence in every country on earth, our reach is expansive—and rapidly growing. Your work here can change the world. We are seeking a CRM Growth Specialist to join our Product team. Reporting to the Director of Product Management, this position will be responsible for developing, managing and executing best-in-class engagement programs across email, push notifications, sms, in app modals and our bespoke Tinder channels to increase retention, reactivations and engagement with our users.

In this role you will:

  • Be the problem-solver first in line to help keep everything on track and drive the project from conception through execution, keeping all teams up to date on progress.
  • Own and execute lifecycle campaign strategies (end-to-end campaign production) to increase engagement and reduce churn.
  • Support all marketing initiatives including brand campaigns and weekly newsletters / campaigns
  • Coordinate with internal partners (marketing / product managers / engineering) to ensure timely planning, creation, and deployment of all campaigns
  • Own day-to-day communication and project coordination with internal clients
  • Monitor CRM dashboards and report findings with the team
  • Execute and report results of A/B and multivariate tests
  • Proactively identify opportunities for process improvement and reducing execution complexity
  • Define and manage a well-defined project management process and champion ongoing process improvement
  • Support product managers in managing expectations for project deliverables, managing stakeholder communications, and helping to implement an effective system of project management

We're looking for:

  • 2+ years of CRM experience (preferably with list sizes 150,000+)
  • Solid understanding of the app space and able to interface with business, design, engineering and product management
  • Experience with enterprise level CRM platform (Leanplum, Braze, Urban Airship)
  • Knowledge of CAN-SPAM, GDPR and opt- in and opt-out practices.
  • Excellent communication skills and ability to interface effectively with other departments
  • Working knowledge of HTML, SQL, Sketch
  • Ability to multitask, prioritize, and keep up with a large volume of tasks in a fast-paced environment
  • Passion for collaboration and working in a team environment

As part of our team, you’ll enjoy:

  • The hustle of a startup with the impact of a global business
  • Tremendous opportunity to solve some of the industry’s most exciting problems
  • Working with an extraordinary team of smart, creative, fun and highly motivated people
  • Comprehensive health coverage, competitive salary, 401(k) match and meaningful equity
  • Unlimited vacation and flexible working hours
  • Daily catered lunches, endless supply of refreshments, basketball court, fitness classes and social events
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Confirmed 14 hours ago. Posted 30+ days ago.

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