TransPerfect

TransPerfect Is More Than Just a Job…

Our greatest asset is our people, and nothing is more important to us than ensuring that everyone knows that. Each of our 90+ offices has its own individual identity, and each also has its own unique rewards.

Locations:

INTL-Beijing

Job Description:

Overview

Translations.com is a world leader in website localization, software localization, GMS (Globalization Management System) software products, and enterprise-level, professional translation services. Our translation solutions allow a diverse array of clients to deliver local language products, services, applications, training, and content in a culturally appropriate manner.

Our evolving Digital Marketing Group leads our development of SEO, SEM, Social and emerging media offerings to serve our roster of international clients. We provide strategic consultation and creative project deliverables in hundreds of languages and markets we support globally. We are a growing team that thrives on collaboration with colleagues and clients around the world on a daily basis, and takes pride in developing flexible, efficient, high-quality solutions for our clients’ digital marketing needs.

We were founded on the principle that great service is, and always will be, a key differentiator in the localization industry. Our dedication to client satisfaction is what we consider to be our most valuable asset. From President to Project Manager, we believe that making our clients' lives easier and delivering language services that exceed expectations allows us to develop and maintain strong client relationships, and hence to grow our business. Please visit us at www.translations.com.

Description

The digital marketing Specialist is responsible for the execution of project tasks for Search Engine Marketing, Search Engine Optimization and Social and emerging media. The position reports to the director of digital content optimization and leads the creation of best practices and processes for Chinese digital work, assisting with the representing our offering to clients, and coordinating projects among our production teams in China and APAC.

Responsibilities:

• Assisting with the execution of digital marketing projects and building our global offering:
• Assigning and editing project work for SEO, SEM, Social and Emerging Media specific to mainland China and for Chinese clients and customers
• Reviewing project deliverables and ensuring quality standards and on-time completion
• Researching industry trends and tools, and updating and developing internal processes to reflect best practices
• Completing client and competitor analysis of SEM, SEO and Social campaigns and assisting with development of client digital strategy
• Implementing client digital assets, including trafficking of ads and keywords in Paid Search, Display and Social
• Monitoring Paid campaign spend and managing client bids and budgets
• Monitoring client campaign performance and preparing reports
• Carrying out Chinese SEO, SEM, Social and Emerging Media creative and campaign management work, as needed
• Assisting with the development of case studies and presentations that illustrate the value of our business group

Qualifications

• At least 3 to 5 years of digital marketing experience, working for a client’s internal digital marketing team or in an agency setting specific to mainland China digital marketing
• Bachelor’s degree in marketing, communications, business or related discipline
• Familiarity with best practices and the latest developments in Paid Search, SEO, Social Media, Mobile and Display advertising, particularly with Baidu, Weibo, WeChat, 360, Qihoo and other platforms relevant to mainland China
• Experience managing campaigns in Baidu, Weibo, WeChat, Alibab and AliExpress, and other digital marketing channels relevant to mainland China and presenting this information to clients
• Comfort and ease with client-facing communication
• Familiarity with standard performance metrics in digital marketing (impressions, clicks, click-through-rate, conversions, etc.) and reporting formats in various digital channels
• Excellent oral and written communication skills in simplified Chinese, Mandarin and in English
• Eagerness to work in a dynamic, growing office that collaborates daily with colleagues and clients in multiple locations around the world
• Comfort with assigning and explaining complex project tasks to offsite team members and clients
• Detail-oriented, deadline-driven, organized; comfortable with variable workloads and adapting to new business challenges; customer-service-focused; eager to learn
• Interest in international business and proficiency with languages other than Chinese and English are a bonus