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Responsibilities

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.

Why Join Us

Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day. To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always. At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve. 

Join us.

The TikTok App Ads and Gaming team is part of the TikTok Monetization Product organization and is responsible for building advertising products for app and gaming clients on TikTok. Our vision is to make TikTok the leading platform for app and gaming marketers to acquire, retain and monetize users by building products that support unique vertical needs, new monetization models and different stages of the app lifecycle.

Responsibilities:

  • Plan, define and lead go-to-market strategy regionally for XP Gaming along with key sales leadership. Inclusive of sales enablement/empowerment, product positioning, partnering with XFN teams to develop product adoption plans
  • Partner closely with the XP Gaming Sales team (NA, EMEA, APAC) to deeply understand user pain points, form business requirements and prioritize solutions to influence the direction of product development.
  • Lead market understanding, opportunity assessment, competitive analysis, customer feedback and represent the vertical & market with Product Management and engineering
  • Demonstrate a strong understanding of the broader TikTok ecosystem and competitive landscape to develop strategic feedback and positioning

Qualifications

Qualifications:

  • BA/BS degree or above
  • 2+ years of product marketing or product management experience with digital ad products
  • 3+ years of experience in the digital advertising industry. Deep understanding of XP gaming and both branding & performance marketing
  • Experience partnering with global teams and/or engineering to represent market requirements
  • Experience taking products through their full lifecycle and developing go-to-market strategies
  • Excellent communication, presentation and analytical skills. Ability to build strong compelling narratives and ability to simplify marketing messaging to resonate with different audiences
  • Ad Attribution experience with a technology company, media agency, consulting firm preferred

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at TiktokOps.accommodations@tiktok.com

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Confirmed 15 hours ago. Posted 30+ days ago.

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