Requisition Number

19-4003

Location

GSD&M Austin Office

Requirements

  • Possess a working knowledge of multiple media, with a fundamental knowledge of the digital process. Growth opportunities with ongoing mentorship will be available to increase their proficiency across all these areas.
  • Collaborate with supervisors and other team members to develop and analyze the campaign target, develop campaign strategy, conduct an RFP process, present, and upon client approval secure, execute, and report on media campaigns.
  • Responsible for the day to day stewardship of these campaigns and create support elements such as flowcharts, budget summaries, plan summaries, status reports, pacing reports, and digital performance reports.
  • Research competitive tracking and provide client specific analysis either on an ongoing basis or in support of a media recommendation.
  • Write point of view (POV) papers to help evaluate opportunities for the client.
  • Pull demographics, behavioral information, and basic media metrics to help evaluate media properties. Ideally combine demographics, behavioral themes, and psychographics to create custom target audiences and analyze their media usage habits for advanced planning purposes.
    • Experience planning and implementing brand building media campaigns including:
  • Digital Specific: CPM, CPCV, CPVC and CPA media placements, Search marketing, Rich media
  • Other channels, including national and local broadcast (radio & TV), print, emerging, sponsorships, PR, etc.
    • Specific Skills required:
  • Usage of interactive tools (or other related products): Doubleclick, Prisma, comScore, Google Analytics (plus experience with verification partners -- Moat, IAS, DoubleVerify)
  • Usage of planning tools (or other related products): Simmons/MRI/Scarborough, Kantar Stradegy, Claritas, Reach/Frequency tools, SQAD
  • MS Office: Excel, Word and PowerPoint

External Description

The Senior Media Planner is just that, a "senior" Media Planner. This person has worked in planning across multiple disciplines with some combination of experience in National/Local broadcast, Print, OOH, Digital, Mobile, Content Generation and/or Social. They have a fundamental knowledge of the digital process and can speak to digital on a strategic and media mix level. The Senior Media Planner is accountable for the day to day needs of their clients, while ultimately working up to assist their Supervisors. They should have experience in mentoring a Planner(s) or Assistant Media Planner(s) and have received favorable feedback from those they mentor.

The Senior Media Planner is responsible for the development of media plan recommendations and may work on multiple teams. They report to a Media Supervisor or Associate Media Director for each team where they receive mentorship, guidance, and direction to create and implement plans which help build their client's business.

They assist their supervisor in the planning and execution of more complex campaigns and initiatives to help fully build upon their potential and gain experience in new areas. They think strategically by looking at trends, competitive, client goals and objectives, and by having a good understanding of the strategic business insights and creative idea.

Senior Planners work closely with other departments in the agency to ensure that communication is in constant flow and that all responsible parties are coordinating to meet the needs of our clients. They regularly attend internal training sessions as well as meetings with external partners to build their knowledge base and establish a more comprehensive understanding of the overall media landscape. They are also regularly responsible for maintaining client documents, meeting strict deadlines, and the training of other support staff.

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Confirmed 4 hours ago. Posted 10 days ago.

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