GSD&M Austin Office
The Senior Media Planner is just that, a "senior" Media Planner. This person has worked in planning across multiple disciplines with some combination of experience in National/Local broadcast, Print, OOH, Digital, Mobile, Content Generation and/or Social. They have a fundamental knowledge of the digital process and can speak to digital on a strategic and media mix level. The Senior Media Planner is accountable for the day to day needs of their clients, while ultimately working up to assist their Supervisors. They should have experience in mentoring a Planner(s) or Assistant Media Planner(s) and have received favorable feedback from those they mentor.
The Senior Media Planner is responsible for the development of media plan recommendations and may work on multiple teams. They report to a Media Supervisor or Associate Media Director for each team where they receive mentorship, guidance, and direction to create and implement plans which help build their client's business.
They assist their supervisor in the planning and execution of more complex campaigns and initiatives to help fully build upon their potential and gain experience in new areas. They think strategically by looking at trends, competitive, client goals and objectives, and by having a good understanding of the strategic business insights and creative idea.
Senior Planners work closely with other departments in the agency to ensure that communication is in constant flow and that all responsible parties are coordinating to meet the needs of our clients. They regularly attend internal training sessions as well as meetings with external partners to build their knowledge base and establish a more comprehensive understanding of the overall media landscape. They are also regularly responsible for maintaining client documents, meeting strict deadlines, and the training of other support staff.