Job ID 10082195 Location Mumbai, India Business The Walt Disney Company (India)
About the Role:
Measurement and research manager within Linear entertainment works within Measurement, analytics and projects team to manage all primary research and measurement projects including brand lift studies and others to determine impact on KPIs defined by the advertiser. He / She will be responsible for execution of the measurement / research projects for specific impact properties as well as specific themes identified by the strategy lead to strengthen the linear entertainment narrative in the minds of advertiser marketing leadership.
Context:
Disney Star as India’s No.1 broadcaster and entertainment network with a massive leadership advantage over competition has witnessed significant growth over the last few years in terms of viewership and audience engagement. The leadership edge is consistent across Hindi and regional language genres and our shows occupy most of the top 10 positions across markets. This position is expected to be part of the Entertainment Network Sales Strategy team which is pushing for a stronger linear entertainment narrative and enable frontline sales to extract greater share of ad spends.
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About Disney Star:
Disney Star is a leading media & entertainment company in India that reaches over 700 million viewers a month in nine different languages. Our entertainment portfolio which cuts across general entertainment, movies, sports, infotainment, kids, and lifestyle content generates over 20,000 hours of original content every year.
Disney+ Hotstar, India’s leading streaming platform, enables us to reach and entertain audiences anywhere, anytime. Disney+ Hotstar has changed the way Indians consume their entertainment - from their favourite TV shows and movies to sporting extravaganzas.
With leadership positions in every segment it occupies, Disney Star has been redefining the media landscape for more than 30 years now, anchored on the three pillars of storytelling, innovation and an unwavering focus on delivering to the expectations of our audiences.
Join us, and let's continue to inspire a billion imaginations.
Star India has defined the Indian media landscape for more than 30 years, and is one of the country’s leading media conglomerates, reaching more than 700 million viewers a month on TV across India and over 100 other countries.
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: Disney Entertainment, ESPN, Disney Parks, and Experiences and Products. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.
This position is with Star India Pvt Ltd (SIPL), which is part of a business we call The Walt Disney Company (India).
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