WeWork Labs is a new business unit whose mission is to make WeWork the long-term friend and partner to early-stage startups, helping them fulfill their destiny, and to power all organizations that share the same intention. Our vision is to be there for anyone who wishes to take the startup path, be the best place to start, and forever partner in success and failure. We offer a global platform that helps startups grow and succeed through community, education, mentorship, investments, press and more, and deliver directly under the WeWork Labs brand and indirectly by powering incubators and accelerators.
Position Goals & Objectives:
The Labs Manager’s main objective is to ensure member companies’ success and happiness with a strong focus on developing opportunities and experiences for Member growth.
Launch and maintain an active and engaged community, facilitating the growth of each startup within Labs
Manage the Labs admissions process to ensure a full roster of promising startups participates in Labs each month
Drive growth, promotion, and management of Labs programming for the space
Collaborate with the WeWork Labs team and members to identify and execute on opportunities and strategies to continually improve our value proposition
Duties & Responsibilities
The list of duties and responsibilities is illustrative only, and is not a comprehensive listing of all the duties and responsibilities performed by positions in this class.
Network, research, and create opportunities based on the unique needs of the early stage startups within WeWork Labs, including exposure to top industry mentors, investors and other key people crucial to success
Manage the Labs member pipeline: generate leads, conduct tours, build a pipeline of exciting new startups to join our program and ensure a full occupancy and community participation each month - take responsibility for sales and community dynamics. This includes collaboration with our WeWork Sales team and Community teams.
Work closely within the Community, Operations, and Maintenance teams to ensure the highest level of member experience and satisfaction
Manage day-to-day member needs and works to get to know member companies and develop meaningful relationships to provide them with the best resources and opportunities possible
Coordinate and run events and ongoing tailored programming, with the ability to assess outcomes, receive feedback, analyze methods and techniques, and participate in the ongoing development of events and programming
Connect your members to the wider WeWork community, ensuring that knowledge and resources are shared between the various WeWork sub-communities, ultimately “graduating” Labs members to offices when their ventures mature
Create and manage a Labs alumni community, continuing to involve them in mentoring the new generation of startups participating in the program
Identify, strategize, and act on opportunities to extend WeWork Labs’ influence and brand in your city
Build strong relationships between the business community, local government, and the Labs community
Manage the P&L, including member growth, occupancy, revenue and margins, managing budget
Experience and requirements
The requirements listed below are representative of the knowledge, skill, and /or ability required.
Business incubation and acceleration programs
Marketing and sales principles
Working knowledge of industrial-organizational psychology, general management, sales, and marketing
Familiarity with software engineering principles, revenue management, product-market fit
Strong understanding of start-up financing and operations (burn rate, funding rounds, organizational scaling)
Applicable federal, state, and local laws, rules, ordinances, statutes, and regulations
Public relations principles
Budget administration principles
Program coordination principles
Experience desired in any aspect of small business, or personally owning or operating a commercial venture
Deep knowledge of the startup “scene,” and developed connections with influencers in the startup ecosystem
Experience in operations, project management, event production, sales, and/or customer service from an experience-based environment
Experience consulting, familiarity with business and product strategy
Technical background is highly desirable
BA/BS or equivalent in Business, Marketing, Hospitality, or other related degree
P&L experience required