Business Marketing Manager - Healthcare Informatics



Job Title

Business Marketing Manager - Healthcare Informatics

Job Description

In this role, you have the opportunity to

Healthcare is seeing groundbreaking treatments and medications that were unimaginable a few years ago: unfortunately, it continues to get more expensive every year. The industry needs a revolutionary paradigm shift in the administration and delivery of care. We see healthcare providers embracing data and digital transformation to control costs while improving patient care. In Royal Philips, our Healthcare Informatics Business Group is driving this transformation.

We have millions of data points readily available today. By aggregating and accessing this data, we revolutionize patient care and realize the promise of concepts such as precision medicine and population health management. These capabilities allow us, and our loved ones, to live longer, more independent, and healthier lives.

The future of healthcare is here. Now we are looking for a visionary leader in healthcare informatics, who will inspire our customers with the best Philips has to offer, making the difference for them and their patients.

Do you believe you have the skills, drive and attitude to join this exciting journey? Would you enjoy being responsible for the commercial success of Philips Healthcare Informatics? Are you a natural operator in a matrixed environment with a record of accomplishments of commercial customer engagements, team and people management and strong business acumen? Then the position of Business Marketing Manager within Healthcare Informatics might be your next challenge.

You are responsible for

  • Manage, activate, coordinate, monitor and implement business plans and strategies by being the main point of contact to the local markets and country organizations
  • Own, create, improve and realize the Annual Operating (Business Market Combination; BMC) Plans
    • Responsible for key financial and enabler metrics of the BMC plans in the year and growing the top and bottom line with strategic ambition
    • Partner with Business Leader and Market’s Business Marketing Managers (BMM) to lead BMC handshake and ongoing performance management against plan with the Markets
    • Work with Business and Market Leaders to identify BMC opportunities and resolve shortfalls vs. plan
    • Be the escalation point and advocate with Business for the Markets and vice versa to enable smooth functioning of the BMC and performance against plan
  • Deliver business performance according to KPIs such as Demand and Lead Generation, Funnel Health, OIT, Sales, Market Share and Integral Gross Margin (IGM) through price realization in markets, A&P, Integral Sales Margin (ISM) and Marketing ROI
  • Channel market needs back into the BUs to build global roadmaps that balance local relevance with global efficiency. Represent Voice of the Customer to assure that Market’s Innovation needs are included in the overall Business strategy
  • Support Markets with knowledge, resources etc. needed for Demand and Lead Generation, OIT and Sales. Improve the competency and empower the Marketing & Sales teams by educating, sharing best practices, establishing consistent ways of working, and enforce metric driven accountability.
  • Drive strategic improvements in Go-To-Market and Business Models, Channel Design and Development. Contribute to long-term Strategic Projects and Solutions offerings
  • Provide inputs to the S&OP process as needed
  • Exchange best in class examples and approaches between Markets
  • Benchmark with competitions in relevant Markets
  • Act as pivoting element between different functions such as Global Marketing Team, FP&A, Software Customer Service  and Commercial Organizations  
  • New Business Development and Sales: identify, define and initiate additional growth initiatives
  • Lead Field Marketing and Sales Support teams and processes. Own and drive downstream activity around NPI’s
  • Provide Executive Lean Leadership; guide and coach teams in Daily Management, Problem Solving  and Continuous Improvement

You are a part of

We are a small and very focused group of senior leaders from a variety of backgrounds continuously raising the bar for business performance.  Our mission is to make our global Healthcare Informatics group excellent in every sense and to enable the markets to perform and transform. You will report to the Healthcare Informatics (HI) Commercial Leader and will have an international team reporting to you.

To succeed in this role, you should have the following skills and experience

  • University degree in Healthcare, Business or Engineering discipline; MBA strongly preferred
  • > 10 years experience in Sales, Marketing, Downstream Marketing, Product Management or related field
  • Proven track record in developing and implementing business and project plans in relevant industries working with the full marketing mix and various distribution business models and channels
  • Proven track record in successfully driving the performance and engagement of people, teams and stakeholders while developing talent capability
  • Experienced in working effectively in a complex collaborative, matrix environment with virtual teams in a multi-cultural and geographically diverse environment
  • Entrepreneurial spirit!
  • Thorough understanding of the global and local marketing and sales processes, and  Value proposition creation and articulation
  • Excellent customer relationship and stakeholder management: ability to share powerful messages to C-level executives with flair
  • Strong personal communication and influencing skills, be able to inspire, convince and mobilize people
  • Proven ability to write and execute marketing plans including digital and social
  • Ability to assess creative ideas on potential value creation
  • Lean methodologies & skills

In return, we offer you

A path towards your most rewarding career. Philips is growing its marketing capability enterprise wide. Succeeding in this market-based role in a complex environment will open many doors for your long term career, in other areas in Philips or otherwise. We also believe that we are at our best as a company when you are at yours as a person. Thus, we offer competitive health benefits, a flexible work schedule and access to local well-being focused activities. Furthermore, Philips University is available to all employees for learning and development opportunities

Why should you join Philips?

Working at Philips is more than a job. It’s a calling to create a healthier society through meaningful work, focused on improving 3 billion lives a year by delivering innovative solutions across the health continuum. Our people experience a variety of unexpected moments when their lives and careers come together in meaningful ways.

To find out more about what it’s like working for Philips at a personal level, visit the Working at Philips page on our career website, where you can read stories from our employee blog. Once there, you can also learn about our recruitment process, or find answers to some of the frequently asked questions.


If you forgot your password, you can click the Forgot Password  button on the Sign In screen to reset it. In case of technical difficulties, please send an email to
(Note: To ensure fairness and legal compliance in our recruitment processes, only technical issues will be monitored through the above inbox. Please do not submit resumes or applications to this email, as they will not be reviewed. Only applications received through the online application process will be considered.)

Read Full DescriptionHide Full Description
Confirmed 16 hours ago. Posted 30+ days ago.

Discover Similar Jobs

Suggested Articles

One Step Register
Need an account? Sign Up