Position Summary
Role and Responsibilities
Samsung Ads, the advertising monetization arm of Samsung Electronics, leverages proprietary real-time TV viewing behavior and insights to promote relevant brands and content experiences for consumers. We partner with brands, agencies and content owners to deliver unique advertising opportunities on native placements within our Smart TV platform and programmatically with a cross device solution.
Samsung’s unique first party data helps brands connect to their audience as they explore content across desktop, mobile, tablets and our Smart TVs. The Samsung Ad platform delivers high-quality audience targeting powered by three key components: first-party audience data at scale, world-class data science, and brand-safe cross-device ad inventory.
The Opportunity
We’re looking for a confident individual to lead Product Marketing efforts for Samsung Ads across multiple development efforts. They should have a self-starter mindset with a passion for driving the go-to-market strategy for innovative products and features, translating customer needs with the products and solutions that we bring to market. The Senior Product Marketing Manager will be the dedicated liaison between Product Management, Business Operations, and the Insights & Analytics and sales teams to ensure streamlined communication and regular sharing of market knowledge within the Brand Sales, Emerging and Agency Development domains.
Candidates must have a strong knowledge base of digital advertising and programmatic. This lead will primarily focus on Artificial Intelligence initiatives supporting both the Samsung Ads DSP and Audience Intelligence, with the ability to pivot to other product development efforts as needed. They should be well-versed in ML-driven products, quickly understand complexities across various models, and have the ability to create clear, concise narratives enabling Sales and driving advertiser adoption. Knowledge of the connected TV space and cross-device advertising is a plus. They will be expected to develop and maintain excellent working relationships with all appropriate levels within and outside the company.
This role will be based in New York City. If you're interested in joining a growing team working to build a unique, world-class advertising organization with a relentless focus on design and customer experience, you've come to the right place.
Specific responsibilities include:
Qualifications:
Education
The salary range for this role is expected to be between $170,000 and $185,000. Actual pay will be determined considering factors such as relevant skills and experience, and comparison to other employees in the role.
Skills and Qualifications
At Samsung, we believe that innovation and growth are driven by an inclusive culture and a diverse workforce. We aim to create a global team where everyone belongs and has equal opportunities, inspiring our talent to be their true selves. Together, we are building a better tomorrow for our customers, partners, and communities.
Reasonable Accommodations for Qualified Individuals with Disabilities During the Application Process
Samsung Electronics America is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. If you have a disability and require a reasonable accommodation in order to participate in the application process, please contact our Reasonable Accommodation Team (855-557-3247) or SEA_Accommodations_Ext@sea.samsung.com for assistance. This number is for accommodation requests only and is not intended for general employment inquiries.
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