We’re building a world-class product marketing team to own the launch and adoption of TransferWise products across global markets and we’re looking for a stand-out Product Marketing Manager for APAC to join the team in our Singapore office.
The APAC PMM will launch brand new products in the region, own the go-to-market strategy and launch campaigns, and drive adoption in the market. We recently launched a new product, the TransferWise borderless account and debit card, in Europe. The first major project the APAC PMM will undertake will be to launch the borderless account and card in Australia. You will own the go-to-market strategy, launch campaign planning and execution to make this product land with a bang in Australia, one of our fastest growing markets. For the right candidate it’s a career-defining opportunity to launch one of the most exciting fintech products in the region for the first time.
With the Australia launch firmly under your belt, your role will expand to include the product marketing strategy and execution for key Asia markets including Singapore, Hong Kong, Japan and India. As you grow in the role there will be opportunities to lead and mentor other marketers in the region and build on the team there.
On the day to day, the APAC PMM will be responsible for insight, messaging, product comms strategy and execution. You will work closely with local product teams providing insight to inform product decision-making and running in-product marketing tests to move your KPIs. You will own local email and push channel marketing and implement lifecycle marketing campaigns to make sure all TransferWise customers understand and use all our products to the best advantage for their use case.
You will work closely with regional PR teams on integrated campaigns and with PMMs across markets to share feedback, test insight and best practice to drive adoption, cross-sell and retention for all TransferWise products with a scalable approach.
Specifically the APAC PMM will:
A bit about you:
Where you’ll be going:
If successful, you will be one of TransferWise’s foundation marketing team-members in the APAC region, with awesome opportunities to build a team around you, working on one of the biggest growth opportunity areas for the business. With the right mindset and drive it’s not an exaggeration to say the sky’s the limit as we scale across the region, building a world-class product marketing team across markets. Overall, we believe it’s an awesome opportunity to build an exciting career path in fintech in Asia, so if you’re an ambitious go-getter who wants to play an active and enthusiastic role in the future of TransferWise, we’d love to hear from you.
If you’re interested, send us your CV with a covering letter. We love a great covering letter. It’s your opportunity to show us your communication skills, your passion and your understanding of the TransferWise product.
Please note: You must have the right to work in the Singapore to be considered for the role. We cannot offer visa sponsorship for this position.
TransferWise was founded in 2011 with a clear mission - money without borders — so people and businesses can send, spend and get paid in any currency effortlessly, whenever, wherever.
In 2011 we launched a money transfer service enabling customers to send money around the world with the real exchange rate and without the crazy bank fees. Since then, over 3 million customers have trusted us to transfer their money and we now move over £1 billion around the world every single month.
In 2017 we launched the borderless account — a multi-currency account and debit card for people and businesses to manage all their currencies in a single account, pay and get paid around the world with the real exchange rate and the low, transparent fees TransferWise is known for.
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