COMPANY OVERVIEW:
Boardriders, Inc., is the world’s leading action sports and lifestyle company that designs, produces and distributes branded apparel, footwear and accessories for Boardriders around the world. The Company’s apparel and footwear brands, represent a casual lifestyle for young‐minded people who are inspired by a passion for outdoor and action sports. The Company’s Quiksilver, Billabong, Roxy, DC Shoes, RVCA, Element, VonZipper and Honolua Surf Company brands have authentic roots and heritage in surf, snow and skate. With approximately 10,000 team members globally, the Company’s products are sold in more than 110 countries in a wide range of distribution, including surf shops, skate shops, snow shops, its proprietary Boardriders stores and other Company‐owned retail stores, select department stores and through various ecommerce channels.
Boardriders is an Equal Opportunity and Affirmative Action Employer including: Minorities/Women/Individuals with Disabilities/Protected Veterans
SUMMARY:
Create authentic graphics and prints for Roxy apparel and footwear, as briefed in by global and regional creative direction, delivering on specific account/channel/consumer needs to create channel segmentation and account differentiation. Create authentic graphics & prints
RESPONSIBILITIES:
- Execute prints, graphics and printable silhouettes in line with the vision for Roxy apparel and footwear global seasonal direction.
- Market & trend research to create on trend graphics and prints for the apparel & footwear category
- Conceptualize and design screen tee & fleece silhouettes
- Build and engineer yardage patterns in repeat and full tech to apply across all categories of the range, and in format for all regional and external M&D team members to apply to their specific needs.
- Help to develop seasonal ranges including tech design / bom / color / visual line planning.
- Create and maintain graphic technical specification art matrices for all styles
- Design / Create into identified opportunities as architected in the range as well as bring consumer relevant ideas and concepts to the table.
- Design into targeted price-points, categories and silhouettes in accordance margin requirements
- Work closely with development in reviewing prototypes, strike offs, and submits for approval for all categories from design concept to production.
- Ensure that all design, artwork, prints, and fabrics for sourcing are sent in correct format with all correct technical specification information to suppliers
- Work with development and technical design to ensure that all information on Line Plan, PLM, and catalog, are all correct and up to date.
- Assist in PLM management including style set-up for all styles and trims by creating and maintaining BOM’s, updating style information and changes as necessary, all sample comments, and approvals.
- Identifying and executing color pallet / combinations, print, graphic and art opportunities resulting in increased revenue and sell-through for the brand.
REQUIRED EXPERIENCE/SKILLS/EDUCATION:
- 5+ years in apparel graphic design, including textile design, with strong working knowledge of product design / creation / development
- Strong eye for trends in graphic art, color, textile and printable silhouettes
- Ability to create and implement brand right / consumer relevant prints, art and graphics.
- Ability to design graphics that consider technical constraints
- Ability to identify key marketplace trends and opportunities that are consistent with brand values and design aesthetic
- Ability to work cross-functionally and multi-task in a fast paced environment
- Knowledge of product development process / calendar / timelines
- Ability to work on multiple projects at one time while managing deadlines and expectations in a fast-paced environment
- Must be proactive with a solution / result oriented attitude
- Must be highly organized and detailed oriented
- Ability to help design and develop compelling product that meets the required brand aesthetic, calendar timelines
- Excellent communication with internal teams and vendors/partners to insure timely delivery of accurate / quality product
- Design and product development knowledge across apparel and footwear categories
- Knowledge of product development calendar, timelines, and deliverables
- Independently own projects and see them through from beginning to end
- Must be MAC computer literate in Applications – Adobe Illustrator, Word, and Excel
- Experience in PLM a plus
PREFERRED EXPERIENCE/SKILLS:
- Degree in graphic design / fine arts preferred
