E Mail Marketing Specialist


Company Type

Shopify is an ecommerce platform that allows anyone to easily sell online, at their retail location, and everywhere in between. Shopify offers a professional online storefront, a payment solution to accept credit cards and the Shopify POS application to power retail sales. Shopify currently powers over 165,000 retailers in 100 different countries, including: Tesla Motors, Gatorade, Forbes, Amnesty International, Encyclopedia Britannica, CrossFit, and many more. As a Email Marketing Specialist your primary focus will be to drive customer acquisition through email. Extensive experience in segmentation, lead nurturing and testing is required. YOU'LL NEED TO BE: A data driven marketer who’s not afraid to tackle customer acquisition through email segmentation. Eager to get your hands dirty and dive deep into creating new tests, build segments and analyze performance across multiple campaigns. YOU WILL: Design an email based lead-nurturing program. Configure lead-nurturing campaigns using our marketing automation tools; setup and execute tasks associated with customized landing pages, e-mail campaigns and lead scoring rules. Collaborate closely with our conversion rate optimization, data lead and lead generation team members. Analyze, refine and improve our lead-nurturing efforts. Work closely with our Marketing Automation Manager and data leads to perform A/B testing on all elements of lead nurturing (lists, e-mail templates, landing pages, CTA's, offers, etc.) and continuously improve campaign effectiveness. Conduct customer research to identify ways to improve conversion rates. Drive Results through the effective implementation of email based lead nurturing, you will be responsible for customer acquisition and reactivation through email. YOU SHOULD HAVE EXPERIENCE WITH: Marketing Automation software Database management (segmentation, reporting and maintenance, sql querying) Email Marketing Developing and editing content Email design, web design and cross browser testing. Data analysis, reporting and business intelligence Email optimization & A/B testing If you are interested in discussing this role further please fill in your information below (and make your cover letter out to Fahd Javed). We'll leave this posting up until September 9th, 2015 and if you've applied, you will hear from us shortly after that.

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Confirmed 30+ days ago. Posted 30+ days ago.

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