Search Engine Marketing (SEO / SEM) Specialist

State Street

AVP - Search Engine Marketing (SEO/SEM) Specialist

We are looking for an AVP - SEO/SEM Specialist is responsible for supporting Search Engine Marketing campaigns for SSGA Global Web properties for the ETF & Institutional businesses. The candidate will be responsible for analyzing existing campaigns and providing recommendations for content strategy, on-page SEO, inbound strategy and paid search. The ideal candidate will be passionate about how search can be best leveraged to drive organizational growth and experienced and knowledgeable in Search Engine Marketing.  You will work with the regional Digital Experience leaders to drive planning, implementing and managing our SEO/SEM strategy and partnering with agencies to execute our SEO/SEM strategy.

What you will bring:

  • Plan, develop and implement our SEO/SEM strategy in partnership with Digital Experience leadership
  • Work towards organic search optimization and ROI maximization providing measurable ROI to the business
  • Identify key SEO/SEM KPIs and monitor redirects, click rate, bounce rate, and other KPIs against performance metrics by preparing and present reports regularly
  • Provide advanced analysis and reporting on existing / future SEO and paid search campaigns
  • Monitor diagnostic tools for site errors, enhancements and Search Visibility status
  • Discover competitive gaps, and provide recommendations to improve
  • Perform keyword research and mapping documents for SSGA Web properties
  • Provide recommendations for SEO on-page elements and content/inbound strategy
  • Monitor paid search campaigns on Google and Bing, and provide analysis/recommendations
  • Align Organic and Paid Search strategies to maximize Search Engine coverage and efficiency
  • Monitor industry news, trends, and shifts to align with evolving Search Engine Marketing strategies
  • Communicate with the wider marketing team to align and improve over-arching digital strategy and work with web developers and marketing teams to properly implement SEO best practices

Skills / Qualifications

  • 5-7 years of experience as Search Engine Marketing Specialist or similar role
  • 5+ years of experience with planning and implementing a successful SEO/SEM strategy
  • Proven success in SEO 
  • 3-5 years of experience web analytics, marketing, and business development
  • Experience with A/B testing and other testing metrics
  • Knowledge of HTML, CSS, JavaScript 
  • Ability to analyze data and provide evidence-based recommendations
  • Sense of ownership and pride in your performance and its impact on company’s success
  • Critical thinker and problem-solving skills 
  • Team player 
  • Excellent communication/interpersonal skills
  • Proficiency in MS Excel, PowerPoint, and Word
  • Experience with common Adobe Analytics (Site Catalyst), Tableau, Adobe Experience Cloud and marketing data warehouse platforms
  • Experience with common keyword research tools (Google Keyword Planner) and SEO Clarity preferred
  • BS/BA degree required

Location and travel

  • This position is based in Boston or London.  Some travel may be required.

About State Street Global Advisors

SSGA is an Equal Opportunity/Affirmative Action Employer. Across the globe, institutional investors rely on us to help them manage risk, respond to challenges, and drive performance and profitability. We keep our clients at the heart of everything we do, and smart, engaged employees are essential to our continued success. Our promise to maintain an environment where every employee feels valued and able to meet their full potential is important to us. It’s also part of our dedication to inclusion, development and engagement, and corporate social responsibility. You’ll have tools to help balance your professional and personal life, paid volunteer days, and access to employee networks that help you stay connected to what matters to you. Join us. State Street is an Affirmative Action/ Equal Opportunity Employer/Vet/Disability.

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Confirmed 11 hours ago. Posted 30+ days ago.

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