Assistant Manager Retail Marketing SP


Company Type

Assistant Manager Retail Marketing SP

Purpose & Overall Relevance for the Organization:


  • Build Brand adidas as the best sports brand in Taiwan by:
  • Implementing the planning and execution processes that enables the Omni-Channel Marketing Team to follow the marketing plan
  • Maximizing and following the omni-channel marketing budget as set according to the marketing plan
  • Developing creative materials and ideas to enhance the best brand presence


Key Responsibilities:



  • Develop and recommend Omni-Channel Marketing plan for Sport Performance in according to GTM strategy and goals
  • Create innovative ideas at retail that convey the brand (product and brand assets) as innovative and exciting
  • Identify how above-the-line communications can be adapted and implemented in-store
  • Source APAC/locally produced POP that is at the lowest price while still maintaining good adidas quality and standard
  • Yearly MWB plan development and rolling monthly forecast
  • Concept development and adaptation, coordination and production, monitoring and evaluation of all final executions



  • Lead SP Retail Marketing team to deliver best in class retail marketing tools
  • Develop direct reports for building future talents and succession planning



  • Manage SP omni-channel marketing MWB and monitor through monthly report and forecast
  • Follow the finance procedures and non-trade policy


System and Processes

  • Strategically utilize our marketing campaigns in line with global guidelines to build effective in-store communications initiatives that ultimately build brand image and drive product sell-through
  • Implement quality control system for production of all materials
  • Coordinate the launch of POP between TVC, relevant materials and with Sales Team to leverage maximum exposure
  • Work closely with CtC, BA, Channel teams for POP development
  • Assumes responsibility for the production of any materials with adidas Sport Performance logo
  • Any ad-hoc duties as assigned by immediate supervisor or department head




  • Traffic and conversion
  • Sales, comp sales
  • Market share in WHS
  • NPS
  • MWB Management



Key Relationships:


  • Key interfaces (internal): CtC, BA, VM, Retail Development, Channel Teams
  • Key interfaces (external): Audio/Visual production houses, suppliers of POP/hardware, customers/retailers
  • APAC/GCA Retail Marketing Teams


Knowledge, Skills and Abilities:

  • Strong experience in the production of POP and hardware
  • Complete understanding of the processes involved when developing POP
  • Has worked with production houses before
  • Art design background
  • Strong conceptual understanding of brand building
  • Great attention to detail
  • Excellent presentation skills
  • Excellent interpersonal/communication skills
  • Good design sense
  • Working knowledge of Microsoft products
  • Mac user with excellent skills in design software (e.g. Adobe Creative Suites CS3 – Photoshop, Indesign, Illustrator) & QuarkXpress


Requisite Education and Experience / Minimum Qualifications:

  • Minimum of 5 years of experience with the production of below-the-line
  • University degree in Business or equivalent professional experience
  • Sporting goods industry experience required
  • Fluent in English & Mandarin






Marketing & Communications



Position Type: 

Full time



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Confirmed 23 hours ago. Posted 23 days ago.

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