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Digital Specialist Junior (Community Manager)

Selina

Description

Who we are

Our Mission is to inspire authentic and meaningful connections.

Selina was born out of a desire to celebrate the nomadic lifestyle: to experience our planet’s most beautiful places, to build community, to engage with locals and fellow travellers, and to work and enjoy new adventures. 

What the role is

Join our team to create and offer world-class coworking and community to Selina’s ecosystem of digital nomads, guests and locals all coming together in one space.

As the Digital Marketing Manager for Food and Beverage (F&B) at Selina, you will lead our online presence and digital marketing initiatives tailored to the culinary and dining experience. This role involves creating and implementing digital strategies to enhance the visibility of our F&B offerings, engage our audience, and drive customer acquisition. The ideal candidate will have a passion for F&B marketing, a deep understanding of culinary trends, and a proven track record in digital marketing.

What you will be doing

  • Develop and execute a comprehensive digital marketing strategy specifically focused on promoting F&B offerings.
  • Stay informed about F&B industry trends to ensure our digital presence remains innovative and aligned with culinary preferences.
  • Oversee the creation and optimization of digital content showcasing our F&B offerings, including menu highlights, culinary events, and behind-the-scenes content.
  • Collaborate with the content team to maintain a consistent F&B brand voice across digital channels.
  • Manage and grow our F&B social media presence, creating engaging content, and fostering community engagement.
  • Implement social media advertising campaigns to promote special F&B events, new menu items, and seasonal promotions.
  • Develop and implement SEO strategies specific to F&B to improve organic search rankings and drive traffic to our dining establishments.
  • Monitor and report on key SEO metrics, making data-driven recommendations for continuous improvement.
  • Plan, execute, and optimize paid digital advertising campaigns focused on F&B offerings.
  • Monitor ad performance, adjust budgets, and ensure a positive return on investment for F&B-related campaigns.

What you need for the role

  • Proficient in written and spoken English and Spanish
  • At least 3 years of proven experience in digital marketing, with a focus on F&B is a plus.
  • Demonstrated success in developing and implementing digital marketing strategies for F&B establishments.
  • Hands-on experience with content creation, social media management, SEO, and paid advertising in the F&B industry.
  • In-depth knowledge of digital marketing trends, tools, and best practices.
  • Familiarity with marketing automation platforms and analytics tools.
  • Strong understanding of the F&B landscape.

Business Impact:

  • The Digital Marketing Manager for F&B will be instrumental in elevating the profile of our culinary offerings, driving foot traffic to our establishments, and fostering a positive online reputation for our F&B brands.

KPIs (Essential, but not limited to):

  • Increase in online reservations and table bookings through digital channels.
  • Growth in engagement rates, comments, and shares on F&B-related social media content.
  • Effectiveness of digital campaigns promoting specific menu items or F&B events.
  • Improvement in local search rankings for F&B-related keywords.
  • Return on investment from paid advertising campaigns specifically focused on F&B offerings.

What can you expect

  • Competitive package with significant performance upside potential
  • Remote-friendly
  • No dress code
  • Pet-friendly (as long as your pet is friendly) 
  • Multiple online training opportunities 
  • Cultural events and wellness activities at Locations. Volunteering with Selina Gives Back; because sharing is caring
  • Huge Selina experience discounts on your stay, food & fun for you AND your friends & family (you can expect to become even more popular among your friends)
  • A free vacation day on your birthday!
  • Amazing referral program with cash and global holiday packages; we know you hang out with other great people
  • Additional country-specific benefits
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Confirmed 9 hours ago. Posted 15 days ago.

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